00:00There were artists who would hit off on Tumblr. I remember seeing, like, Lana and Marina, GIFs of, like, MIA
00:05or, like, random things or even, like, Tire the Creator and, like, the whole Supreme kind of hype-y side.
00:10I know that there's a lot of talk right now about people being, like, oh, like, so sick of, like,
00:15the nostalgia bait and so sick of it.
00:17But I didn't want to do things so on the nose, but I just – I have such fond memories
00:21of Tumblr and, like, a simpler time of the internet.
00:24That is just something I wanted to, like, lean into without, like, going, like, too, like, flower crown studded shorts
00:31with it, you know?
00:31I was thinking that. I was, like, thinking about Rihanna. I was just, like, she had the We Found Love
00:35video and the Only Girl video, and those felt, like, the – like, those were the Tumblr gift sets.
00:39Yeah. Or even things – I remember, like, her, like, rolling a blunt on her security guard's head at Coachella.
00:46That, like, platinum, triple platinum on Tumblr.
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