Why the Fortnite Creator Thinks Steam's AI Disclosures Hurt Developers

Name: Why the Fortnite Creator Thinks Steam's AI Disclosures Hurt Developers
Uploaded: 2026-10-06T17:05:59+00:00
Duration: 1 min 22 s
Channel: GamesRadar
Description: Epic Games CEO Tim Sweeney has publicly criticized Valve, calling their AI disclosure requirements on Steam 'really irresponsible.' He argues that the policy unfairly harms small developers and creates unnecessary hurdles for their success.

00:00Fortnite developer and publisher Epic Games has been in the limelight for its creator

00:04stance on generative AI, and it seems it'll continue to be, as CEO Tim Sweeney speaks

00:08on the topic once more, specifically in relation to what he calls Valve's irresponsible AI

00:13disclosures on Steam. It comes up in a recent interview with PC Gamer, in which Sweeney

00:18explains how AI could be a valuable tool for smaller devs.

00:21If you have a game with a really unique look and feel, you need unique content, and AI

00:26is a path to getting that with a degree of economy that makes it competitive with fab

00:30or scanning or other things, but works for a larger category of objects, states the Epic

00:34Lead. If you want to launch a game, and get it as widely publicised as possible, you've

00:38got to put it on Steam so people can wishlist it, and if you want to play it on Steam,

00:42then

00:42you have to get this scarlet letter of AI attached to your product. Sweeney says that results

00:46in a hater community trying to kill the game, going on to criticise the AI disclosures on

00:51Steam. I think it's really irresponsible of Valve. They shouldn't do it because it makes

00:55it much, much, much harder for a game developer to have a chance of success. You have to choose

00:59from either not using tools that can make you way more productive, and probably failing

01:03due to competition that does. It's important to note that this isn't the first time Sweeney

01:07has shared this take. Last year, he said digital storefronts like Steam should drop the AI tag

01:12because it makes no sense when AI will be involved in nearly all future production. He doubled

01:17down on this later, saying,

01:18I hate to see Valve confiscate ever more opportunity from small developers.

01:22I'm sorry. I'm sorry. I'm sorry. I'm sorry. I'm sorry. I'm sorry. I'm sorry. I'm sorry. I'm sorry. I'm sorry.

01:22I'm sorry. I'm sorry. I'm sorry. I'm sorry. I'm sorry. I

Why the Fortnite Creator Thinks Steam's AI Disclosures Hurt Developers

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