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  • 7 weeks ago
The only way to get good at AI is to fail at it, says AWS’s chief marketing officer Julia White

"AI is a wonderful thought partner — but it's not a tastemaker," says AWS marketing chief Julie White in an interview with Euronews Next.

READ MORE : http://www.euronews.com/2026/06/22/the-only-way-to-get-good-at-ai-is-to-fail-at-it-says-awss-chief-marketing-officer-julia-wh

Euronews Next is a future-focused news section covering global innovation, science and technology with a European perspective. Our dedicated team of journalists aims to educate and inspire today’s leaders by providing them with analysis and insights into the people and organisations shaping our future

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00:00I think as a leader, just for myself, when I first started working with AI and trying agents,
00:04I myself had a moment of like, oh my gosh, am I useful anymore?
00:09And then also having moments of like, this is going to take all the drudgery away, both parts.
00:14And so by me experiencing that myself, I can have a lot of empathy with my team
00:19and speak some of my own lived experience for them.
00:22That takes away some of the fear and it makes it a shared experience.
00:25But I think nothing beats just trial and error.
00:27And then I think as a leader, creating a place for your team to try and fail.
00:31A lot of what we do in the early days, it's not going to work.
00:34And that's great learning.
00:36It's not a failure.
00:37But if you have a place where people feel like they can't fail, you're not going to get very far.
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