00:15Bienvenidos, gracias por estar con nosotros el día de hoy. Me acompaña Sara Gore Reeves, editora en jefe de M,
00:22la revista de Milenio, que seguro han visto no solo con Milenio, sino por ahí.
00:26Y nos va a compartir un poco sobre este especial de arte, porque es la semana de arte en la
00:34Ciudad de México y la revista este mes está llena de entrevistas con artistas, actores del ecosistema del arte en
00:44México y el mundo.
00:45Y nos viene a platicar un poco la relevancia de esto. Es una revista de 120 páginas para entender mejor
00:52lo que sucede en la escena del arte.
00:54Sara, let's begin with how is M participating in the art fair this year, but especially why, why again, and
01:05what is it putting on the table for this ecosystem that we are so excited to be a part of?
01:13Well, I think M number one is a different magazine than anything out there. We're a large format, culturally driven
01:20magazine that highlights great artists, but not only as Mexicans, as international artists.
01:29They are what they are. They are naturally integrated into the art world. And the art world is coming here
01:37to Mexico because Mexico has this wonderful natural ground where you walk into Mexico City and you feel like you're
01:48connected.
01:49Where, you know, New York is like the perfect pavement. Mexico is everything erratic and crazy and busy. And that's
01:57what draws people. And I think now people want to see the best of the best. And guess what? They're
02:03here.
02:05You have Marina Abramović in the cover of this issue. And I should just show that, but show the one
02:11that you have, because that's an amazing photograph. Why does she resonate here? Why is she on the cover?
02:20Well, she has a very powerful connection to Mexico. She's very spiritual. She's very strong woman. She's religiously connected, but
02:30in a spiritual way. Women connect very strongly to her. And she was at the Baragon Ranch. We gave us
02:39a sneak peek to her where she did a performance where, you know, she was part of a huge launch.
02:44She recently did a collab with Metropolitana, a furniture design company here and did a beautiful chair, a gorgeous art
02:55piece. She's going to have a show next year. She is, you know, I mean, she's been everywhere. She's turning
03:0380. She won a huge Japanese.
03:06She was awarded a giant award this year in Japan, which is the premium award. And it's like the Nobel
03:14Peace Prize for art. She turns 80 next year. I mean, she is respected by everybody.
03:20I'm sort of dying to know, I know you had a production for this in New York. What was it
03:26like?
03:26And we've talked about this before. Artists are, in comparison with other personalities that you have in the magazine, different.
03:36They're a little more, they're sensible in different ways. Let's just say that. And what was the production like? Was
03:44it huge? What happened?
03:46Marina is different than a painter, you know, or a sculptor. She's a performance artist. So she was flying in
03:54from Japan from just winning that award I mentioned.
03:57And we had three hours with her. It's like having the president or some, you know, important person. You get
04:04them for that short period. So everything was prepared.
04:07The photographer had flown in from Shanghai. We had the set designer who made everything within 48 hours. She, we
04:17wanted an ode to Eastern European roots where she came from.
04:23We had the art director came in from Paris. I came from here. And we built like a box set
04:32and we put her in. And I think it was very important because unlike an actress, you have to allow
04:38the artist to take on the personality that you give them.
04:42So we set up all these mood boards and we said, this is the feel we want. Can you become
04:49yourself, but within our period of time. So that was what was very important. You know, the bed was made,
04:56the shoes, little details like the napkin, everything was put there. And then Marina had to be in action.
05:04I love that. I'm going back to the art week in Mexico City. Why are the fairs and the idea
05:10of this week so important for Mexico today?
05:13Well, I think the minute you have an art fair anywhere in the world, but especially here, which has a
05:19huge population, you create this amazing energy.
05:23So you notice, you know, the restaurants, the venues, everything is full and it's mixed with people from all around
05:31the world.
05:32It makes it very exciting. And people experience Mexico City, which is a very, very special city, which, of course,
05:40is my home.
05:41It's a place I love very much. But I think art is for everybody. So it is an even playing
05:49field for anybody from wherever they come from, poor, rich.
05:55I hate to say it. It's something that unites us all. And in a very, you know, in a world
06:00that we live in right now, which has a lot of political upheaval, which is very hard, you know, for
06:05a young person to watch the news now, because everything is political, political, political.
06:09I think art is that happy spot for everybody.
06:14In this issue, you have Mexican artists like Stefan Brugman and Gonzalo Labrieja, Stefan Brugman.
06:23Just to mention a few, because you have many in there. But is there something that unites all of them?
06:28How are they all coming together inside the magazine?
06:31I think what's most important about the question you proposed is that I don't see them, even though I know
06:40they're Mexican artists and I love them for their Mexican roots.
06:43They are amazing artists. They are featured in Paris. They're featured in Germany. They're featured in China.
06:51And that's what unites the whole experience, is that Mexicans, especially in the art world, are having a very big
06:59moment. And that's what's exciting.
07:01And so we have the young emerging artists, which I think are very important to give. You know, that's where
07:06media helps.
07:07It can boost young people that have tremendous promise. I think you have to have an eye for that.
07:14I think you have to have a cultured vision and have friends to help you sometimes see things that you
07:21don't see.
07:22But I think we are able to put young and the super, you know, the superstars.
07:28The established artists.
07:30And what's important, too, is that they've allowed us into their spaces.
07:34You know, that is not something that they feel comfortable doing.
07:38That is not something that you see in other publications.
07:41You know, we tend to highlight a lot of the same people.
07:46And we highlight, you know, the magazines highlight basically the same hash.
07:53And what we want to do is have the international and the Mexican artists stand together and not be in
08:02separate places.
08:02They're all in one.
08:05All of these artists that you have here are in very important galleries.
08:09And that takes us to another conversation.
08:11Why are galleries and how are galleries helping artists today?
08:16Not only because they are here in Mexico City, but internationally.
08:21Again, putting them all together in this sort of board, as you were saying earlier, where they can all be
08:30seen by everyone.
08:33Okay.
08:33Well, I think galleries are a very important component of the art world.
08:38And I love a good gallery.
08:40And there are so many coming here because, number one, they can afford the space here.
08:45I think that's why also the art world is very big here in Mexico, is they can get great space
08:51and do the kind of art that they want.
08:53But art galleries are very often the bridge to great clients, to museum collections, to the best curated collections that
09:04artists want to be part of.
09:06And many of those collectors and those museums are here as well.
09:11And if they get into one good museum here, they will most often go to another great one in Paris
09:17or in New York.
09:18So I think that a good gallery leads an artist into a good space.
09:25It costs them a bit because, of course, they have to give up their percentage.
09:29But to be highlighted by a good gallery that gives them good shows and connects them to amazing collectors and
09:35museums, I think, is so often worth it.
09:38Mako, Material, Bada, all of that is going on this week.
09:42At the same time, we have Art Basel in Qatar this year.
09:45How is this going to affect what is going on this week in Mexico City?
09:50Well, it's very hard because the two big emerging markets, of course, are the Middle East and Latin America.
09:59It never happens that they clash at the same time.
10:04But due to the religious holidays, that's the problem.
10:09So this year, Qatar will be at the same time, so some of the galleries and buyers will go there
10:15as well for two days.
10:16Hopefully, they'll take part in both.
10:18But it is a bit of a clash, and Art Basel definitely always has the best of the best, and
10:24that's why they're Art Basel.
10:25And with all due respect, get ready.
10:28The challenge is on with Mako.
10:31In M, one day, you're producing Sigourney Weaver.
10:34The next day, you have Marina.
10:36We sort of went over this a little bit ago in this interview, but how is it different?
10:42How do you change your job to fit into these different personalities?
10:48Well, I think now, you know, we finally got our stride.
10:51You know, it's taken, like, three years to experiment, see what the market is like, and the whole thing.
10:58And actors and models have always been an important component.
11:02I mean, I came from Vogue.
11:03You know, I have worked with the best of the best in fashion.
11:07And I think it was finding what drives the force here in Mexico, because obviously that's our market, as well
11:15as international.
11:17Actors are, they want to be promoted.
11:19They usually are selling a movie.
11:21They're helping the director and the market understand what they're doing.
11:25And it's part of the job.
11:26And they're able to be chameleon-like and change in front of a camera and do all those things and,
11:32you know, market whatever they want.
11:34Actors, you know, actors are just a different breed than artists.
11:39You know, artists in general, they don't really want to be seen, you know.
11:44If you think of a sentence, and this is to wrap up the interview, because time's up.
11:49But if you think of a sentence that describes this issue, but also resonates with what I've been talking about,
11:55of the scene, the art scene, in Mexico and internationally, what would it be?
12:03I would say, I'd be exhausted.
12:06There's so many events and dinners and things, it's just keeping up and seeing everything.
12:11I love that, and let's end with that.
12:13There's so many things in which we can participate, that we're going to be agotados at the end of the
12:19week of this artistic scene in Mexico.
12:22Thanks for joining us and we'll see you soon.
12:48Thanks for joining us and we'll see you soon.
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