00:00Jeff Bezos, the man who built Amazon into a global powerhouse, once told his employees,
00:05I predict one day Amazon will fail.
00:08That's right.
00:09The founder himself said the company would eventually go bankrupt.
00:13Bezos wasn't being dramatic.
00:15He was being honest.
00:16He believed that most big companies don't live past 30 years.
00:20His mission, not to make Amazon invincible, but to delay the inevitable as long as possible.
00:26And how do you do that?
00:27By obsessing over customers, not competitors, not press, not stock price, just the customer.
00:33Bezos warned, once a company starts focusing inward instead of outward, that's when the clock starts ticking.
00:40Coming from one of the richest men in history, it's a reminder that even giants fall.
00:45So the question is, if Bezos thinks Amazon will fall one day, what does that say about every other company out there?
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