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00:02U.S. fast food chains found discounts alone were not enough to keep price-conscious diners
00:07coming back in the second quarter, according to Reuters. Value meals and promotions remained
00:11key traffic drivers, but the strongest fast food chains paired discounts with menu innovation,
00:16better quality, and a smoother customer experience. Taco Bell posted a 7% rise in
00:21same-store sales, as its $5, $7, and $9 meal boxes were paired with new menu items.
00:26McDonald's global comparable sales rose 1.3%, while Wendy's U.S. same-restaurant sales
00:32fell 7%, and Wingstop's U.S. same-store sales dropped 7.5%. Burger King also benefited from
00:38promotions combined with improvements to operations and menu quality. Domino's gained from value-focused
00:43offerings and loyalty initiatives, while Chipotle delivered strong results with limited price
00:47increases. Chipotle's CEO, Scott Boatwright, said value also includes convenience, execution,
00:53and menu innovation. For all things money, visit Benzinga.com.
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