Esso gas stations introduce new loyalty program

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Esso Gasoline Ad 1970. Esso would soon become Exxon. Parts of this commercial were filmed on the "neighborhood block" at the Columbia Ranch, now the "Warner Ranch"; you'll recognize it because almost every "Screen Gems" sitcom, from the 1950's through the 1970's, used that "neighborhood" to establish the exteriors of "homes" featured on "FATHER KNOWS BEST", "THE DONNA REED SHOW", "DENNIS THE MENACE", "HAZEL", "BEWITCHED", "I DREAM OF JEANNIE", et .al. For instance, at 0:07, that's "Major Nelson'