How a Rebrand Turned Poppi Into a $2B Biz
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YouTubeThe Best One Yet
How a Rebrand Turned Poppi Into a $2B Biz
PepsiCo just dropped $1.95B to acquire Poppi, the prebiotic soda sensation that pulled off the biggest brand pivot in beverage history! From a struggling apple cider vinegar drink called Mother to a trendy gut-health soda doubling sales yearly, Poppi’s Cinderella-style rebrand is a masterclass in marketing. Meanwhile, PepsiCo’s soda sales ...
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