Does Your Logo Need A Tagline? Brand Strategy Guide In 2026
Does Your Logo Need A Tagline? Brand Strategy Guide In 2026
Nov 27, 2023
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What Logo Size is Best? Guidelines for Websites, Social Print | Looka
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How to balance your logo design 💡In this example, the monogram looked great, but it felt much heavier than the wordmark. That imbalance can make a logo feel awkward or unfinished.To fix it, we created 4 squares with a height equal to the wordmark. We then used those rectangles to measure and space the distance between the monogram, wordmark, and tagline.Logo balance isn’t just about size. It’s about how each element feels in relation to the others. If the monogram is bold, it doesn’t need to be
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James Martin | Brand Designer on Instagram: "Logo balancing with taglines As designers we will always have clients that come to us that need options for their logo. Some with a tagline, some without, but it’s always good to have a few tricks up your sleeve. Especially as a tagline gives you something extra to think about. Depending on the length of the name etc I do find having the tagline a 3rd of the main type height to be a good sweet spot. Hope this helps on your next project. This was such
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