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Merz has done 'very poorly' on communication, says former spokesman for the German government Béla Anda

Béla Anda, chief spokesman for the federal government under Gerhard Schröder, says it will be “very hard” for German Chancellor Friedrich Merz to regain control after the AfD’s landslide victory in regional elections.

READ MORE : http://www.euronews.com/2026/09/08/merz-has-done-very-poorly-on-communication-says-former-spokesman-for-the-german-government

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00:00Friedrich Merz promised to weaken the AfD. Instead, it is stronger than ever.
00:04Now the chancellor faces an agonizing dilemma. Stick to the political firewall and risk watching
00:11the AfD grow even further or change course and risk tearing his own party and perhaps his government
00:17apart. Earlier this morning, I spoke to Bela Ander, from 2002 to 2005 chief spokesman for
00:25the federal government under Gerhard Schröder and now head of the PR company and a business
00:29communication. I asked him about the options Friedrich Merz has now and whether he can regain
00:35control of the political narrative. Well, it's going to be very hard for Chancellor Friedrich
00:41Merz to regain control because there's a substantial amount of people within his party
00:49who are now very critical of him and his politics. However, I'd say that 90% at least of the
00:58people
00:58in this party are in favor of keeping a strong distance towards the AfD that has just gained
01:06so much, about 45% of the voters share in the state election of Sachsen-Anhalt. So what can
01:14he do? He can continue on his reform path, which he's set out to do, and try to keep the
01:21coalition
01:21together, which is increasingly difficult because the social democrats are on their own path of
01:29avoiding reforms.
01:31And what is the biggest mistake Merz has made?
01:37Communication is the key, something I always say, and he's done very poorly at communication.
01:44He's acknowledged that himself yesterday when he stood up, when he came after talking to his
01:53colleagues at the CDU, at the CDU Presidium, he came out to journalists and said, well, I got to be
01:58better than this. There's always something journalists hear often and politicians say often, I see this.
02:06That's what he said. But I have to be also more capable of delivering my emotions and people
02:12saying, oh, please don't do this, because Friedrich Merz has shown some emotions, but in the wrong way,
02:20agonizing of arguments brought to him by the normal public. So, but it was clear what he meant. He has
02:27to
02:27deliver in a way that is understood, that the German public understands why the government is
02:34continuing on this reform path. And that is something, the most important thing, basically, that he has to do.
02:41You are a close aide to Gerhard Schröder. If you were in the same position now with Friedrich Merz, what
02:49would you
02:50recommend? What would be your advice to him?
02:55My advice would be, let Friedrich Merz be Friedrich Merz, especially towards the people
03:00around him. And so he has to be more the person that he actually is and not be this person
03:11on one day and
03:12the other on the next day, because that's been sort of also a pattern in the last one and a
03:18half years that
03:18we've seen. While he was in government, he was strong on one topic and then totally changed, flip-flopped
03:25basically, and then was sort of the opposite on the next day when he saw some criticism coming up. So,
03:32keep to
03:33your principles and continue on this reform path, try to explain more, but in forms, in ways that are more
03:42amicable to you than the ones you've chosen in the past.
03:48Okay, thank you so much, Mr. Ender. It was great having you on the show.
03:52Thank you, Stefan.
03:54One of these days, and have a good flight. I heard that you're going to go to the airport now.
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