00:00Aura, the smart ring and health tracking platform that monitors sleep, physical activity, and other biometric signals, originally only sold
00:08physical devices.
00:09But in 2021, Aura introduced a subscription-based revenue model built on AI-powered personalized health insights.
00:16We certainly have observed people taking medical information and uploading it to ChatGPT or Claude and asking questions.
00:23And we thought, oh, we can do this, but we can do this with the data, not just as you
00:27prompting the LLM.
00:29Why don't we have that machine intelligence, the doctor in your pocket, monitoring what's going on with you and then
00:34giving you an insight?
00:36Our data set, 42 billion hours of data across a huge population, that data asset is what fuels the intelligence.
00:44The intelligence is the thing that you can't recreate unless you have the data.
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