- hace 2 días
Por un error financiero cuando tenía 19 años, juró que iba a dedicar toda su vida a trabajar para que cualquier persona o cualquier comercio pudiera pagar o ser pagado de manera digital, “sin importar su condición social”, dice Hernando Rubio, el creador de Movii, quien asegura que no va a morir hasta lograr que “la vieja que venda chontaduro pueda mover su dinero de la misma manera que el tipo más rico del país”. Y lo está logrando, pues con su empresa, que acaba de entrar a la red Endeavor, ya tiene más de 5 millones de usuarios y por su plataforma pasan transacciones de empresas como Uber, Spotify, Netflix o Didi. Aquí va su historia, contada en primera persona, para Emprendimiento y Liderazgo de El Espectador.
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00:00Today we have a special guest; he knows about technology, he knows about entrepreneurship, he knows about innovation.
00:05He's also a speaker; I've noticed he appears at many events, so I think this is going to be a good one.
00:10conversation
00:11And she has also just joined a very prestigious network in Colombia and around the world called the
00:15Red Ender.
00:22Hernando Rubio, we're laughing because he just mispronounced his last name, so we had to record it again.
00:28Hey Hernando, thanks for accepting this space for viewer interviews on entrepreneurship and leadership
00:35And a section that will tell stories of this kind, how is it?
00:38No, well, that's great, and thank you for doing things like this. I mean, we need more people to...
00:42inspire the leader, to undertake,
00:44Because this is the coolest thing in the world, starting a business.
00:45I always say, if it were a news story about James, everyone would see it, if it were a news story about a
00:50a very famous lady in this country
00:51Her name is Esperanza Barbosa, everyone sees her too, but when we talk about entrepreneurship, about business,
00:56The audience isn't that big, that's why we need to keep opening spaces like these.
01:02Hernando, along with a company we'll discuss shortly, has just joined a prestigious network.
01:08I told you in the presentation called Endeavor, several of those Endeavor entrepreneurs have come through here
01:12And I'm starting there because that's where the contact was made, and I think that also gives it power.
01:18character, to the company and to the interview.
01:21But I want to start with the story, and that is, who is Hernando?
01:26How did he get started as an entrepreneur? I've read that he's a serial entrepreneur, that's also, let's say, very well understood in the ecosystem.
01:32But not so much for the average citizen. So, who is Hernando?
01:35No, well, I'm just a regular guy from Cali who came to Bogotá, who loves football, who loves the
01:40pie
01:41and that I live my life to the fullest as if it were the last day of my life and that I started to
01:46work and study very soon,
01:47I mean, I worked during the day and studied at night, and it happened to me around the age of 19.
01:51a big mess
01:53This happens to many people in Colombia, and it is because they are not financially included,
01:57I ended up in a terrible mess; I had no way to pay, no access to credit.
02:02I ended up in a tremendous mess and learned a huge lesson about the value of...
02:06for people to be financially included.
02:09And from that moment I vowed that I would dedicate my entire life to that purpose,
02:12to enable any person or business to pay or be paid digitally
02:17regardless of her social status, and she won't die until she gets the old woman who sells chontaduro
02:22can move their money the same way as the richest person in the country,
02:25Let that not be what divides us, and I believe that in this way the country will change dramatically.
02:29Well, that's where we're touching on the logic of entrepreneurship, and it's that he identified an opportunity.
02:33How old was I there?
02:3419.
02:35At 19 he saw the opportunity and that's where we start to differentiate.
02:39Much of entrepreneurship in Colombia is driven by necessity, that is to say,
02:43The person is fired from their job, and is left with, let's say, the refusal to receive a monthly income.
02:49And it's his turn to go out and do something.
02:50I had already identified an opportunity here.
02:52What happened next?
02:53It's more than just an opportunity to understand a problem that affects many people
02:57and that it is a very, very serious problem and that one then becomes obsessed with how to solve it.
03:01And if you add technology to that obsession with how to solve it,
03:05Then you can dream of exponential growth, of expanding, of scalability.
03:10So what happened next?
03:11Well, I finished studying, I finished graduating, I finished growing up,
03:14But I always had that idea there until I saw the golden opportunity to do it.
03:19In other words, in Colombia there was a very big change called the financial inclusion law
03:22which enabled a type of financial institution.
03:24It was like the government saying, come in, technology-based companies,
03:28Regulate yourselves because to provide financial services you have to be regulated
03:31and help us change the country.
03:33The logic of governments is somewhat that the more competition they create,
03:37There will be greater innovation, and greater financial inclusion.
03:40And Movi became the first fintech company to become regulated and monitored.
03:43and we are under the supervision of the financial superintendency.
03:46And that's where the whole story began.
03:47Well, there he already mentioned the name of the company or organization that joined Endeavor.
03:53So now tell us the story of Movi.
03:55Yes, Movi was born with that purpose, to enable any person or business to...
03:59can pay or be paid digitally.
04:01And it starts as a result of the financial inclusion law.
04:04Then we became regulated.
04:05When was that?
04:06That was in 2014.
04:07The law was enacted and operations began in 2018.
04:10And Movi started with its first customers in 2019.
04:13It's been six years, seven years already.
04:16And from there we begin the first part of our mission,
04:19which was to make it possible for anyone to pay.
04:21OK?
04:22There's one thing, one fact that really impressed me, and that is that there were 150 years of banking in
04:27the country.
04:27Yeah.
04:28And in 150 years of banking, the number of savings accounts reached 28 million.
04:33And remember that model.
04:33That was the maximum.
04:34That was the maximum.
04:35That was the maximum.
04:36Well, that's the maximum right now.
04:37It's roughly at that number.
04:38But it was a model that I found ugly.
04:40Because it was a model in which management fees were charged,
04:43in which people did not want to pay for those fees.
04:45I remember once...
04:46No, and opening a savings account was more like...
04:48It was really tough.
04:49But the most important point of that was...
04:51I remember once I was going to withdraw money from an ATM.
04:54So I said to take out 200,000 pesos.
04:56And he told me he had no credit.
04:57But they charged me a fee for telling me I had no balance.
05:01I was offended and pissed off.
05:02And I was like, I can't believe this shit.
05:04Then I swore that we were going to change that industry,
05:07to move from an exclusionary industry,
05:09where few could have it,
05:10to an inclusive industry.
05:12And the magic happened.
05:13We've been using wallets for six or seven years now.
05:15Yes, they kicked off the whole wallet movement,
05:17what is known today as Neki, David Plata, Movi, Dale,
05:20all the celebrities because they also have the support
05:22of the largest banks in Colombia.
05:24And just as in 150 years of banks were created
05:2728 million accounts,
05:29In seven years, wallets were created
05:30more than 60 million wallets.
05:32Today we can say that there are more wallets in the country
05:35which active WhatsApp accounts.
05:38So the first part of our mission,
05:40which was to make it possible for everyone to afford it,
05:43It was achieved.
05:43And Movi is today the independent wallet
05:46largest in the country.
05:47We have more than five million users.
05:49But there are others that are the wallets of the banks
05:51who also have a lot.
05:52And that's a real kick in the teeth because it's not just us
05:54We managed to change the ecosystem with our services,
05:57but by bothering the incumbents,
06:00to the big banks,
06:00to change their model,
06:02of that exclusionary model,
06:03an inclusive model for the good of the country.
06:05Well, and that's where you understand a lot of things.
06:07In Colombia, more than 50% of the population
06:09It depends on an informal salary.
06:12And that's where they conduct much of their daily transactions
06:16It's because of these wallets.
06:17That didn't happen before.
06:18How did the money move?
06:19In cash.
06:20Here, one way or another, there's already a way to trace it.
06:23to the silver.
06:23That's an objective they unintentionally achieved.
06:26Or at least that was the plan from the beginning.
06:28that traceability, let's say,
06:30will set aside the cash
06:31to eliminate problems, let's say,
06:33of money laundering and other illegal activities.
06:36Would I be building them another business model?
06:39in parallel with the data
06:40And what about business traceability?
06:42Yes, I mean, of course,
06:43It's one of the best consequences of that.
06:46One of the biggest problems,
06:47Like you said,
06:48It is the country's high rate of informality.
06:51And while digital payments
06:52It doesn't eliminate informality,
06:54if it is the gateway to formality.
06:56Once you can receive digital payments,
06:59You start creating a history,
07:00a story that can help you.
07:02And that's one thing,
07:03It's like a Pandora's box.
07:04In other words, Brazil has just reduced its effective use
07:06in just five years,
07:07of 75% of all transactions
07:09similar to Colombia,
07:11only 15% of your cash transactions
07:13And Pandora's box was opened
07:14Now it's all about formality and nice things.
07:16That's kind of what we're seeing today with "brief," isn't it?
07:19And a bit of a trade-off from the Brazilian model to Colombia
07:22which can now be done with a key,
07:24There is no need to have it,
07:25Let's say, a bunch of IDs,
07:27but a key,
07:28to trade the money,
07:29pay for the avocados and the chontaduro,
07:31simply by making the transfer
07:32from the cell phone
07:33or even from the watch
07:35to a key.
07:37Well, Hernando,
07:37Tell us a little more.
07:38What is it like to start a business in Colombia?
07:40How difficult is it to start a business in Colombia?
07:42Because here one is counting
07:43success stories,
07:44But to achieve success
07:46Sometimes one forgets to explain the process.
07:48What has the process been like?
07:48I believe that entrepreneurship is an art.
07:50to fall in love with a problem completely
07:51and then like when you used to play Nintendo
07:54that one who had to pass
07:55seven thousand worlds
07:56to save the queen,
07:57like Mario Bros.
07:58to save the queen
07:59at the last minute
07:59And one kept giving and giving
08:01And he kept giving it to her.
08:02One has to be so persistent
08:04non-stop
08:04in the face of bad things
08:06that are coming
08:06and a lot of resilience.
08:08And that's what entrepreneurship is all about.
08:09is being able to do
08:10whatever needs to be done
08:11in order to get what they want.
08:12A cool story,
08:13For you, who like stories,
08:15And that's because of that law
08:16financial inclusion
08:17which enabled the CETES,
08:18the type of institution
08:18that's us,
08:19It was in a drawer.
08:20And once I was in the...
08:22That's normal in Colombia, isn't it?
08:23That's normal in Colombia.
08:25And I was in the...
08:26Once my wife
08:27She asked me to accompany her
08:27in a hair salon
08:28and at that time
08:28hairdressers
08:29They still had magazines.
08:30And then I saw
08:31on one page
08:32that Juan Manuel Santos
08:34I wanted to be noble
08:35and that's why he was
08:36making the peace process
08:37and all that nonsense.
08:37And I turned to the page
08:38and on the other side was
08:39Queen Máxima of the Netherlands
08:41who was Argentinian
08:43who got married
08:43with the King of Holland
08:44and that she declared
08:46the ambassador
08:47financial inclusion
08:48of the world.
08:49Then I returned
08:49time to turn the page
08:50Santos wanted to be noble
08:51the next page
08:52Queen Máxima of the Netherlands
08:54then I
08:54Look, if I bring this old woman
08:55Will it be shelved?
08:56in that thing
08:56and I began to try
08:58to do many things
08:58so I can bring her
08:59And indeed
09:00She ended up coming
09:00and when she comes
09:02President Santos says
09:04I'm going to take out
09:04the financial inclusion law
09:06and I can't reach you.
09:07No, it's just a coincidence
09:09It's that we all push
09:09for that thing
09:10but in the end
09:11He made us do
09:12that it happened
09:13that the law would pass
09:14And thanks to that
09:14It's that nowadays
09:15all those millions exist
09:16of users
09:16that today
09:17can pay
09:17digitally
09:18and that story
09:19It was repeated
09:20let's say
09:20as well as our
09:21Part one
09:22on Movi
09:22was the part
09:22of the broadcast
09:23many accounts
09:24we understood that
09:25the other part
09:27which was that the shops
09:28received payments
09:29because it's useless
09:30that everyone
09:30can pay
09:31if the shops
09:31They do not receive payments
09:32that part
09:33all the innovation
09:34What happened
09:35in recent years
09:35on the side
09:36from the emitting tip
09:37where people
09:38can pay
09:38It didn't happen
09:39at the point
09:39acceptance
09:40which was that the shops
09:41could pay
09:42due to lack of competition
09:43historically there had
09:45two or three companies
09:46which were the ones that put
09:46payment methods
09:47and no more
09:48and when there are few companies
09:49doing that
09:50There is very low penetration.
09:51acceptance
09:52digital payments
09:53and a similar story happened
09:54and we also push
09:55a law or a decree
09:56so that competition could take place
09:58against those two or three companies
10:00And that's the second phase
10:01from Movi
10:01the second phase of Movi
10:02It started four years ago
10:03where we
10:05we became buyers
10:06And that's why it's a little
10:07what today
10:07we are doing
10:08of wanting to be
10:08Everyone already knows
10:09what it means to be a neobank
10:10We are now positioning
10:12the concept
10:12of the new acquirer
10:15which is to achieve
10:16that the shops
10:17can receive
10:17digital payments
10:18easily
10:19easy payments
10:20and here in Colombia
10:22The same thing happened
10:23than in other countries
10:23that there were two or three companies
10:25who did that work
10:26and those companies
10:27are owned
10:28from the banking sector
10:28and it was impossible to compete
10:31In fact, there is a story
10:32very pretty
10:32as the main bank
10:33of this country
10:34He tried to get out of that
10:36try to compete with him
10:37to the companies
10:38that he owned
10:38and he couldn't
10:39then we
10:40We documented that story
10:41And we went to the authorities
10:42competition
10:43to the regulators
10:43to say look
10:44More competition is a good thing.
10:46because there is more innovation
10:46greater financial inclusion
10:47change the rules of the game
10:49so that competition is possible
10:51and they changed them
10:52the government changed it
10:52four years ago
10:53He issued a payments decree.
10:54that enables competition
10:56and Movil became
10:57the first
10:57the first
10:58the first purchaser
11:00let's say to enter
11:01after that payment decree
11:02And another magic has happened.
11:03just like that, the magic happened
11:04that they opened
11:0660 million wallets
11:07on the acceptance side
11:08The magic happened
11:09that we started
11:10and in just three years
11:11competing with those two or three
11:12companies that previously had
11:13and that for many years
11:14no one could compete with him
11:15nowadays
11:15Mobile is already processing
11:16more than 60%
11:17of all transactions
11:18e-commerce
11:20of all transactions
11:21e-commerce
11:21Movil is processing them
11:22In other words, all companies
11:23like Uber, Didi, Spotify, Netflix
11:25all those
11:25They are already processing
11:26via Mobile
11:27because with
11:28There was very little competition.
11:30and we put on a layer
11:31very good technology
11:32a platform
11:33Very good technology
11:34which improved performance
11:35acceptance rates
11:37use cases
11:38downplayed the fraud
11:39and many people
11:40has come with us
11:41So, just like we did
11:41a revolution
11:42on the emitting party's side
11:44We made a revolution
11:45at the point
11:45on the side of the acquiring party
11:46I once interviewed
11:47to some entrepreneurs
11:48which were four
11:49Well, they are four coastal people.
11:51and I didn't understand the concept
11:52I didn't understand the model
11:53And they told me
11:54Look, come when you go
11:55to a Juan Valdés
11:55and you pay with your card
11:57It's not that the money
11:58I went in immediately
11:59to trade
12:00There's traffic there.
12:01and they have to pass
12:02like for 7 or 8 tests
12:03think as if there were 7 or 8 people
12:05were making a call
12:06from the moment
12:07in which it happens
12:08the money in your account
12:09until it enters
12:11that money
12:12to Juan Valdés
12:13what we did
12:14at that moment
12:15It was about reducing that highway
12:16delete it
12:17We anchored
12:18and we did
12:19that the money would pass
12:20at once
12:20from your account
12:22to direct trade
12:25But why did we fund it?
12:26us
12:26And that's it.
12:27very important
12:28if I'm not mistaken
12:29He's also on Endeavor
12:30I want to understand
12:31a little bad
12:32the new buyer
12:32because one would say
12:33not like that
12:34as well as the shops
12:35no, like that
12:36legal entities
12:38They weren't there
12:38Explain that to us.
12:39some more
12:39It's very easy to understand.
12:41because nowadays
12:41You already pay
12:42or one pays for Uber
12:43and doesn't understand
12:44that's in the middle
12:45How is that?
12:47How does that work?
12:48Well, there's a whole topic
12:49And that's because
12:50for many years
12:51It has been said
12:51that the economies
12:53They'll do better
12:54and to the countries
12:55They'll do better
12:55if it increases
12:57acceptance
12:57digital payments
12:58that is to say
12:59Colombia today
13:00every 100 transactions
13:01that are done
13:02about 75
13:03They remain an effective
13:05That's wrong.
13:05even though it already
13:07everyone has
13:08the possibility
13:09digital payment
13:10But what's happening?
13:11And if I
13:12I'll pay you in cash.
13:13If I go to your point
13:14I'm going to be in San Andrés
13:15And you're going to sell yourself out.
13:16a jacket
13:17or a shirt
13:17which is worth 100,000 pesos
13:19And I'll pay you in cash.
13:20or you have 100,000 pesos left
13:21and you receive them from one
13:22But if he pays them
13:23with card
13:23or they take a commission
13:25which could be 3%
13:26and they pay you a couple of days later
13:28So that's why you say
13:29I'll sell you the jacket
13:30but with a 5% discount
13:31if it's in cash
13:32And that's one of the reasons
13:34why
13:34cash payments
13:36They are still very big
13:36in our country
13:37what needs to be done
13:38that's reducing that
13:39You just said
13:40that Brazil reduced it
13:42and reduced it through
13:43from their brief
13:44which is called PIS
13:45because with that
13:46people receive the money
13:47without that commission
13:48and immediately
13:49then the people
13:50He is motivated to do that
13:52And when that happens
13:52open the door
13:54for formalization
13:54open the door
13:55to make visible
13:56to many people
13:57which is invisible
13:57And that gives him access.
13:58to many good things
13:59in payments
14:00and above all
14:00in access to credit
14:01So what's it about?
14:02It's that we all...
14:04we can reduce
14:05that use of cash
14:05through
14:06a better acquisition
14:07an acquisition
14:08of a better card
14:09and an acquisition
14:10of a system
14:11immediate payment
14:12as brief is best
14:12And that's why
14:13We're all pushing for that.
14:14so that the country
14:15I hope things go better for him.
14:16Okay, now
14:16That means
14:17that sometimes
14:18I think 15 years ago
14:19And then they would say to him
14:21to one
14:21to one who is employed
14:22Let's say I've been doing this for 20 years
14:23in the viewer
14:24It was very easy
14:24that they would tell him
14:25one show
14:25your employment letter
14:26and its last three extracts
14:28because one is inside
14:29of the formal economy
14:30but to the lady
14:31the chontaduro
14:31Let's think
14:32The lady was going to a bank
14:33to apply for a loan
14:34and they tell him
14:34Okay, show
14:35your employment letter
14:36no
14:37I sell chontaduros
14:38on the corner
14:39and their three bank statements
14:40No, well I don't have it.
14:41but making transactions
14:43through a digital wallet
14:44as in this case
14:45There is a record here.
14:46of their financial transactions
14:48from when they bought it
14:49the bag of chontaduros
14:50or when you have already paid him
14:51probably to your supplier
14:52who will also be someone
14:53that brings him
14:53I have no idea
14:54salt
14:55or the lemon
14:56That's how it works
14:57Yes, that's right.
14:58Then let's continue
14:58the example
14:59Mrs.
14:59the chontaduro
14:59I opened an account earlier
15:00saving from a nightmare
15:01And she said
15:02not because of the handling fee
15:03because they were charging him
15:0450,000 pesos
15:05and then only
15:05received cash
15:06and it was lost
15:07to receive payments
15:07of a lot of people
15:08that he wanted to pay her
15:09digitally
15:10and it sold less
15:10and she was screwed
15:12now
15:12the first part
15:13Is that lady?
15:14You already have a digital wallet
15:15I assure you
15:15ready
15:16And that's it.
15:17start moving your money
15:18digitally
15:18But now what we're going to do
15:20ma'am
15:20can receive payments there
15:21not only through
15:23from account to account
15:23but through
15:24from the QR code with brief
15:25will be able to receive payments
15:26and watch out
15:27without charging him
15:28that big commission
15:28and the immediate money
15:30like cash
15:31as good as cash
15:32immediate
15:32and now also
15:34on MOBI
15:34we are launching
15:35one thing very soon
15:35They're going to start seeing it
15:36And that's because
15:37will be able to receive
15:38card payments
15:39without a card reader
15:41but with their cell phone
15:42your cell phone
15:43It's going to be the card reader
15:44then there
15:45then
15:46We completed the entire cycle.
15:47not only
15:48enable this lady
15:49so I can pay
15:50but enable it
15:51so that I can receive
15:52card payments
15:53or with brief
15:54or with payments
15:55account by account
15:56and all that
15:57all that movement
15:58of money
15:59definitely
15:59She's going to go back to that lady
16:01visible
16:01when before it was invisible
16:03to gain access
16:04to other things
16:05that can arrive
16:06to have access
16:06which may continue to increase
16:08the financial inclusion ladder
16:09such as access to credit
16:10access to cell phone
16:10And that's how a country changes.
16:12you will say
16:13But I do have my cell phone.
16:15Why would I pay?
16:15with a plastic
16:16In other words, with the card
16:17Well, sometimes it happens that
16:18It happens to me too
16:19For example
16:19I go out to exercise
16:20Don't take out your phone.
16:21Don't wear it for some reason
16:22on the clock
16:22But I did have the card.
16:24in the pocket
16:25I need to buy it
16:26eighty euros
16:26I go and pay with the card.
16:27And then I understand
16:28that now that lady
16:29through your cell phone
16:30which becomes
16:30on a dataphone
16:31that he will be able to
16:31receive that payment
16:32that's how it is
16:33Well, there it is.
16:34It's really, really interesting.
16:35They enter Endeavour
16:37What is it for?
16:38you enter Endeavor
16:39because they see it, let's say.
16:42as I read in the statement
16:44press release
16:44a few words from you
16:45But be yourself
16:45from the one who tells them
16:46because it's appealing
16:48as they look in this place
16:50that it is important
16:52the clarification
16:52We are in the offices
16:53from Endeavor
16:53in Bogotá
16:54in Colombia
16:55because?
16:56What is it for?
16:57What do they look like now?
16:58on this network
16:59in this group
17:00let's say
17:01in this club
17:02that has marks
17:03very famous
17:03like Platzi
17:04like Rappi
17:05like Avi
17:07Endeavour
17:08It's the network
17:08of entrepreneurs
17:09high impact
17:10bigger
17:10of the world
17:11And I believe it's a privilege
17:13be there
17:13And to be honest
17:14in my case
17:15They had been looking for me
17:16a couple of years ago
17:16before
17:17that I was saying
17:17I don't have time
17:18for that thing
17:18I have to be working
17:19and producing
17:20and doing the thing
17:21I had heard that
17:22Jorge from GoPass
17:23exactly
17:24But the moment arrived
17:25I mean
17:26Movi is coming in
17:26in the third stage
17:27The first one was to open
17:29millions of accounts
17:29to people
17:30the second one was
17:31help millions
17:32of shops
17:32to receive payments
17:33in multiple ways
17:34and we are entering
17:35in the third stage
17:36It's that all that disruption
17:37which we fortunately did
17:38in the country
17:39It has to be done
17:40in other countries
17:40is exactly happening
17:42the same
17:42Colombia
17:43Where do you operate?
17:43Today we are in Colombia
17:45And today we are in Peru
17:46We've already started in Peru
17:47But the idea is to create
17:48this model of new acquirer
17:49that is so needed
17:51throughout Latin America
17:51And we've already started in Peru.
17:53We are working right now
17:54to open Argentina
17:55Chile, Mexico
17:56And hopefully Venezuela
17:57I'd love to
17:58work
17:58because in Venezuela
17:59We need to rebuild
18:00everything from scratch
18:00So for this third stage
18:02which is starting
18:04and create that new acquirer
18:05regional
18:06that helps
18:07to the shops
18:08to receive better
18:09to help
18:10to enable
18:11a digital ecosystem
18:12better payments
18:13It is vital
18:14to be able to count
18:15with a network
18:15as a seller
18:16where
18:16not only is
18:17let's say
18:18the possibility
18:18that when we arrive
18:19to Argentina
18:20or to Chile
18:21we can meet
18:22with entrepreneurs
18:23more important than the others
18:24well in order to generate
18:25this and in the end
18:26have a support network
18:27I hope this helps.
18:28but also
18:28Let's look at best practices
18:29There are many ventures
18:31that have come out
18:31internationalize
18:32It's not easy.
18:33And mistakes are made
18:34And I've always said
18:35that one of the phrases
18:36that governs my life
18:36He's intelligent.
18:38is the one who learns
18:38their own mistakes
18:39and wise
18:40is the one who learns
18:40the mistakes
18:40of the others
18:41then it is vital
18:42learn from mistakes
18:43of the others
18:43and tell him
18:44Where did you screw up?
18:45How you've messed up
18:45One must be wise
18:46not intelligent
18:47exactly
18:48One must be wise
18:50not intelligent
18:50how they are built
18:51sustainable ventures
18:52And why am I asking you?
18:54because one every now and then
18:55is writing
18:56the typical story
18:57from the valley of death
18:58all the people who start
18:59but it stays
19:00in those first
19:00two, three years
19:02And you've already told us
19:03that story
19:04and I also have
19:05let's say in the reading
19:06what have I done
19:06about your case
19:07what has he done
19:08other companies
19:09which makes it
19:10in a serial entrepreneur
19:12but
19:12how it is built
19:13a business venture
19:14sustainable
19:14in a market
19:15so difficult
19:15like the Colombian
19:16being stubborn
19:17like a mule
19:18fall in love
19:20definitely
19:20of the purpose
19:21notice that in the purpose
19:22There is a phrase
19:23no
19:25how does the sentence end
19:26said
19:26the purpose
19:27It's a place that anyone can go.
19:28or trade
19:29can pay
19:30or be paid
19:31digitally
19:31regardless
19:32their social status
19:33and I have spoken to you
19:33all the time
19:33from the old woman who sells
19:34the chontaduro
19:34one has to fall in love
19:36from the old woman who sells
19:37the chontaduro
19:37one has to fall in love
19:38of what one is capable of
19:39to do
19:40to change life
19:41her
19:41and of the son
19:42her
19:42because if she
19:43makes all his payments
19:44digital will sell more
19:45and his son
19:46will be able to study
19:48and it's going to change a cycle
19:48and it will come out of the cycle
19:49of poverty
19:50it's falling in love
19:51absolutely
19:51and be able to
19:52bring the queen
19:54Holland
19:54to do whatever it takes
19:56to do
19:56without any taboos
19:57nor anything
19:57to make that happen
19:58And that's a note.
19:59You have a great time
20:00doing that
20:01it's falling in love
20:02a purpose
20:02to fall in love with that
20:03and not accepting no
20:04because the no data
20:05You have them all
20:06by default
20:06It won't happen to you
20:07nothing else
20:07then it's falling in love
20:09to be stubborn
20:10resistant
20:10and enjoy the journey
20:11How old are you?
20:12Hernando?
20:13I am 50
20:14He is 50 years old
20:15And I saw this when I was 19.
20:19Did it really deliver?
20:20or has fulfilled
20:21that
20:21to solve
20:23that problem
20:23that identified
20:24back then at 19
20:24What does it look like?
20:25if it made that reflection
20:27let's say
20:27in front of a mirror
20:28let's see
20:29we have opened
20:315 million accounts
20:32of people
20:33who didn't have an account
20:34we have made them uncomfortable
20:36to the banks
20:38dramatically
20:39despite the cost
20:41that implies
20:41for me
20:42so that it changes
20:43your model
20:44of a model
20:45exclusive
20:46of fees
20:46collections
20:47to an inclusive model
20:49today I
20:50let's say
20:50For example
20:51What Neki does
20:52I love
20:52everyone says
20:53and Neki hit him really hard
20:54to me Neki
20:55I love him
20:56because truly
20:56He helped me
20:58in my purpose
20:58which is superior
21:00to achieve
21:00that anyone
21:01can pay
21:02digitally
21:02And I feel proud.
21:04about that
21:04I feel very proud
21:06to transform
21:07the payments
21:08in the way
21:08where the shops
21:09receive
21:09and I feel very proud
21:10Now to go and do
21:11that same irruption
21:12for the good
21:13of the countries
21:13where we are arriving
21:15And it seems to me
21:16one speaks with Andrés
21:17by Neki
21:19and how Neki got started
21:20and so on
21:21and well
21:21You hear it now
21:22and one feels that
21:23really
21:24everyone is rowing
21:25for the same side
21:25and it's one way or another
21:27make people
21:27can through this
21:29change your life
21:29This is for those who
21:31They listen to us in audio
21:32I'm playing
21:33the cell phone
21:33And it's true
21:34Changes can be made
21:35thanks to technology
21:36We haven't spoken
21:37a lot of that
21:38technology
21:38is local to you
21:39they develop it
21:40in Colombia
21:41How has that been?
21:42problem solving
21:44through technology
21:45which is one way or another
21:46which allows for rapid scaling
21:47I think that's it.
21:48the concept
21:49It's a global local
21:49It's that before
21:51There used to be a problem
21:52that if one was born in Buga
21:53then one had
21:55to get the supplies
21:56from Buga
21:56in the Cauca Valley
21:57nowadays
21:58zero of that
21:58Today one can live
21:59and work wherever you want
22:00and one can take
22:01the best of technologies
22:02so
22:03The technology is already available
22:05and now with her
22:05There's worse.
22:06so really
22:08It's not that one has
22:09than living in a place
22:10to be able to access
22:11the latest technology
22:12The technology is already available
22:13But if we have
22:14a global team
22:16I mean
22:17Bobby's CTO
22:18He's a type from India
22:19Oh yeah?
22:20Yeah
22:20so
22:21It doesn't matter
22:22where the talent is
22:23We need to bring in the talent
22:24and we have to assemble
22:25a super team
22:25that takes you to
22:26to achieve that purpose
22:28that you have achieved
22:29and that you are willing
22:30to do everything to achieve it
22:31Well
22:31interesting
22:32What does it look like?
22:34All this in Colombia Fintech?
22:35You do too
22:36Well, this is a Fintech company.
22:37Colombia Fintech
22:39nowadays
22:39She leads it
22:41a person
22:42which I think
22:43that has done well
22:43the work
22:44suddenly
22:44This is my opinion.
22:45you confirm
22:46but it has made visible
22:48many problems
22:49has done the necessary lobbying
22:50so that in Congress
22:52let's say
22:52are about
22:53make the necessary adjustments
22:54but still
22:55There are many things
22:56there to do
22:56there is the issue
22:58of 4x1000
22:58there is the issue
23:00of banking
23:00formality
23:02How does it look?
23:03Fintech from Colombia
23:04and how Fintech
23:06They are changing
23:07What is the situation in Colombia?
23:09very good
23:09and Colombia Fintech
23:10It's a great example
23:11of a job
23:12on the whole
23:13We are more than 400 Fintech companies
23:14that we join
23:15that we created a guild
23:17that today
23:17It's very strong.
23:18very powerful
23:19very close
23:19very active
23:20because we understood
23:22one thing
23:22and it was that
23:22we needed
23:24regulatory changes
23:25in order to compete
23:26against the incumbent industry
23:27Yes, just like before.
23:28It was impossible
23:29It was impossible
23:29It was like playing
23:31a football match
23:32on a sloping court
23:33sparrows
23:34or swarms
23:35against adults
23:36and the judge
23:36They paid for it
23:37In other words, it was impossible.
23:38what we were looking for
23:39it was to level
23:39the playing field
23:40in order to be able to compete with them
23:41under fair conditions
23:44and they were needed
23:45many changes
23:45regulatory
23:46and we have done
23:46many changes
23:47regulatory
23:47I spoke to you here
23:48of the law
23:49financial inclusion
23:50Such is the decree
23:50payments
23:51open finance
23:52Well, there are many things.
23:53with which we have worked
23:54and we have been very organized
23:55and very judicious
23:56and when we find
23:57on the way to Gabriel
23:58that today
23:59Gabriel Santos
23:59He is the president
24:00of the guild
24:01has done a job
24:02tremendous
24:03because he is passionate
24:05from this
24:05actually
24:06believes in power
24:07of what we can do
24:08through the country
24:09if we succeed
24:10this greater financial inclusion
24:11through more competition
24:12more innovation
24:14and there
24:15We have an agenda
24:16very large regulatory
24:17and we believe
24:18next year
24:19It's going to be vital
24:20And that's why
24:21we have created
24:21a concept
24:22which is called
24:22the regulatory tsunami
24:23a little copied
24:24of what they did
24:25in Brazil
24:25I read it last year
24:26Well, I didn't read it.
24:27I read everything, the truth.
24:28because
24:29The other one is a Bible.
24:30literally
24:31But here we are
24:32headfirst
24:33making those changes
24:33regulatory
24:34Okay then
24:34They feel that if things go well
24:35that it worked
24:37that in one way or another
24:38the market has understood
24:39those changes
24:39They are for the benefit
24:40from the consumer
24:42Of course
24:42Let's say we're doing well.
24:43but we would like to go
24:44much faster
24:45and much better
24:46That's why
24:46We keep inventing ourselves
24:47names and stories
24:48so that each time
24:49make more sense
24:51and each time the government
24:53understand the importance
24:54to change all
24:55those regulations
24:55and all those decrees
24:56so that there is more competition
24:57that leads to more innovation
24:59to more inclusion
24:59Well, you said government
25:00He can't stop doing
25:01the obvious question
25:02of the current situation
25:03one ends
25:03and another one begins
25:04which clearly has
25:05other lights
25:06the vice presidency
25:07is led
25:07by a type
25:08who was finance minister
25:09He was Minister of Trade
25:10rector of a university
25:13in Bogotá
25:13a university in Medellín
25:15And I think he's a guy
25:16super intelligent
25:17José Manuel Restrepo
25:18How do you see the relationship?
25:19with the incoming government?
25:20I think one
25:20He has to work
25:21with all governments
25:22I think one
25:23I once asked him
25:24when a government came to power
25:25left four years ago
25:26to the country
25:27I was worried
25:28I called David Vélez
25:30to tell him
25:30the creator of Nuban
25:32the creator of Nuban
25:32that you say
25:33How did it go for you?
25:33in left-wing governments?
25:35I asked
25:35The same applies to a press bay.
25:37here in Bogotá
25:37and said
25:38It's great!
25:39because
25:40left-wing governments
25:41They also want to promote
25:42financial inclusion
25:43So I think one
25:44should not stay
25:45When someone tells me
25:47I don't start businesses
25:47because I'm waiting
25:48that they change the government
25:49I don't understand anything
25:51One has to do things
25:53regardless of what happens
25:54and take the good
25:55on each side
25:55So he's an entrepreneur
25:57He is innocent by default.
26:00is a person who believes
26:00that everything will be alright
26:01He is a dreamer
26:02who dares to dream
26:03with different things
26:04and one must think
26:05that everything will be alright
26:07And then one begins to work
26:08And get to work!
26:08And get to work!
26:08because it happened
26:09I think one
26:11regardless
26:11of the government
26:11one must push
26:13because good things
26:14and bring out the best
26:14of each of them
26:15And indeed
26:16José Manuel is a guy
26:17who knows very well
26:18our sector
26:19which is a type
26:19very prepared for that
26:20and we are very optimistic
26:21that also
26:22Do a really good job
26:23Okay, it's time for the pitch.
26:24which is a space
26:25in which we discuss
26:26of asking questions
26:26out of the box
26:27looking for answers
26:28out of the box
26:28So here goes
26:29the pitch
26:34Well Hernando
26:35if you could
26:36change a rule
26:37of business
26:38today I would be
26:39under his authority
26:40which rule
26:40of business
26:41would change
26:41And why?
26:42In Colombia?
26:43Yeah
26:44a rule
26:45business
26:45of the country
26:46No, I think that
26:47more than a rule
26:48business
26:48that would change
26:49I would be
26:50I would dream
26:51with a country
26:52where there is
26:53many more people
26:54bilingual
26:54and many more people
26:55prepared
26:56on technical topics
26:58if this country
26:59which is a real beast
27:01this country
27:02Colombians
27:02we need to feel
27:03super proud
27:04of the essence
27:05of the spirit
27:06entrepreneur
27:06that we have
27:07We are entrepreneurs
27:08We start at 7
27:09to work
27:10until late
27:11We are active
27:12we are metelones
27:13I mean
27:13to the Colombians
27:14come to 100
27:14we are for a thousand
27:17along with the Brazilians
27:18the very best
27:18that's part of that culture
27:20But if we put it in
27:21bilingualism
27:22and if we put it in
27:23more technical skills
27:24from school
27:25this country
27:26it would be unstoppable
27:27so
27:27more than a rule
27:28business
27:29I would ask
27:29It's like a
27:29policy
27:30so that everyone
27:31the bald ones
27:32that they leave the country
27:33leave
27:33with bilinguals
27:34and with technical skills
27:36That's not lacking.
27:36bread on the table
27:37to nobody in this country
27:39and development
27:39The economy is booming.
27:40That's a reform
27:41of educativity
27:42That's what I was asking
27:42sometimes to people
27:43promoted by the Ministry of Commerce
27:44but I think
27:45without place
27:46We agree
27:47which is a reform
27:48educational
27:48and not so screwed up
27:49to do
27:50not so fucked up
27:51It's a question
27:52to make the decision
27:53and a couple of years
27:54It's going to start
27:55Well
27:56if you remember
27:58and starts to look
27:58with rearview mirror
27:59which one
28:00of those mistakes
28:01that you say
28:02one of the worst mistakes
28:03that I committed
28:04but of those most
28:05Have you learned?
28:06No, but I
28:06Life is full
28:07of shits
28:08I mean
28:08in fact such screw-ups
28:09is that
28:11the phrase that said
28:12the wise man
28:12the one who learns
28:13the mistakes
28:13of the others
28:13I think that's the best
28:14that one can do
28:15It's about asking everyone
28:16Tell me about your screw-ups
28:17and so many people
28:18I was wondering about that.
28:19that I recorded a podcast
28:20of that which is called
28:20the pan de bono system
28:21all things are there
28:22where I tell
28:22all the screw-ups
28:23that I have committed
28:24So if you want to see
28:24There are a lot of them there
28:26of screw-ups I've made
28:27but one
28:28one for this space
28:29We'll listen to it anyway.
28:30but one for this space
28:31No, I think one was
28:32There was a moment
28:33in the story of Moby
28:34which was
28:34I don't see it as a screw-up
28:35but it was very scary
28:36which was when we did
28:37a television campaign
28:39very big
28:39What were we going to do?
28:40where we were talking
28:41we went out to say
28:42irreverent things
28:43and the banks
28:44It backfired on me.
28:45and they put a lot on me
28:46throwing a wrench in the works
28:48and obstacles
28:48I understood that things
28:49can be done
28:50in a slightly less
28:51disruptive
28:52but in the end
28:52You learn from everything.
28:53and everything turned out well
28:54What is that business?
28:56What do you dream of doing?
28:57suddenly no
28:58like Moby's
29:00and the 19 years
29:02but that suddenly
29:03some day
29:04you say
29:04This is one thing
29:05more physical
29:06that I would like to do
29:07but not
29:08time
29:09I haven't had the time
29:10I haven't had the dedication
29:11What is that business?
29:13that you dream
29:14and that suddenly
29:15someday he says
29:15Now I'm dedicating time to it.
29:17And now I'm really going to give it my all.
29:18to get it done?
29:19Well, I've already started doing it.
29:20because I don't buy it
29:21the argument
29:22that I don't have time
29:23There's always time
29:24There's a podcast
29:25very tough
29:26that have to be seen
29:26who is Bill Gates
29:28and Elon Musk speaking
29:30And then Elon Musk
29:31He asks Bill Gates
29:32why is he selling
29:33so many Microsoft shares
29:34to buy land
29:35Bill Gates is back
29:36the largest landowner
29:37I believe of the world
29:38buying land
29:39and buying land
29:39And when I saw that
29:41I said, well, damn
29:41He's right.
29:42and the Bill Gates type
29:43I was telling him
29:44Look
29:45when I became rich
29:46I became rich
29:47by selling technology
29:48because technology
29:49It was very expensive
29:50and the food
29:51It was a cheap commodity
29:53in 20 years
29:54in 30 years
29:55technology
29:56It's going to be a cheap commodity
29:57and the food
29:58It's going to be scarce
30:00and expensive
30:01by many poor people
30:02moving into the middle class
30:03OK?
30:04And we see that.
30:04how much we paid
30:05for a piece of meat
30:0620 years ago
30:06how much are you paying
30:07for a piece of meat right now
30:08It's ridiculous.
30:09and so on
30:09so
30:10this generation
30:11you who are going to start
30:12to undertake
30:13Understand that it is a generation
30:15digital
30:15and a green generation
30:18agriculture
30:19and Colombia benefits
30:20from being in the tropics
30:22where in the tropics
30:23There are very few of us
30:24with global warming
30:25every time
30:26the planting frontier
30:27It tightens
30:28due to climate change
30:29each time the water
30:30is scarcer
30:30And we have plenty of water here.
30:31We have plenty of land
30:32and we have more than enough conditions
30:33So I think that
30:34It is very important
30:35enter the business
30:36of agriculture
30:37so that in 30 years
30:39that piece of meat
30:39that today
30:40you are paying
30:40in a restaurant
30:4140,000 pesos already
30:42You used to pay 15,000
30:44Imagine what you're going to pay
30:45in 20 years
30:46or that vegetable
30:47or that fruit
30:48then agriculture
30:49I mean
30:50He's going to go that way.
30:51I'm already in
30:52I'm already in
30:53I'm already in
30:54I'm already head over heels
30:55and I adore him
30:56And I think it's a note
30:57and my children
30:57For example
30:58I turned them into peasants
30:59I go away every weekend
31:00to the farm
31:01and I go away every weekend
31:02to work
31:03And those are going to be
31:04the new peasants
31:05but the new peasants
31:06They're not like that picture.
31:08from the agricultural bank
31:09the toothless old man
31:10that everything is poor like that
31:11the new peasant
31:12He has to be a cool guy
31:14technological
31:14that has everything connected
31:16to the internet
31:16with the Internet of Things
31:17because truly
31:19Colombia has
31:19the benefit of water
31:21the benefit is
31:22in the tropics
31:22And that's where we're going to compete.
31:25only with the countries
31:25of the tropics
31:26that is, with the countries
31:26of the belt of Central Africa
31:28and with Indonesia
31:29and Malaysia
31:29Southeast Asia
31:30I learned it at school
31:31a very logical thing
31:33And that's when one goes to fight
31:34at school
31:35and one is in ninth
31:36one is not going to fight
31:37against the one of eleven
31:38because I'll helmet you
31:39one is going to fight
31:39against the sixth one
31:40which has a better chance
31:42to fight
31:42then let's cultivate
31:43tropical products
31:44What is competition?
31:46against Africa
31:46and Southeast Asia
31:47and not the products
31:48subtropical
31:49What is competition?
31:49against China
31:50and the United States
31:50that they're going to put us on the mule
31:52without room to give
31:52and finally
31:53Colombia has what it takes
31:54has the space
31:56to make a pantry
31:56global agriculture
31:57Well Hernando
31:59But that should be
32:01and we'll see.
32:01That is, 20 years ago
32:02of the gross domestic product
32:04of total GDP
32:05from Colombia
32:06agricultural GDP
32:08It weighed almost 28%
32:09today at less than 6%
32:11one sees Argentina
32:12and Brazil
32:1242% of GDP
32:15It is the agricultural product
32:16Colombia
32:17if I worked formally
32:19in that
32:19could arrive
32:20in a couple of years
32:21What again?
32:22be near
32:2220-30%
32:23also many people
32:24migrated from the countryside
32:25to the cities
32:26because they don't exist
32:28or they didn't exist
32:28the conditions
32:29But the conditions
32:30They also need to be created
32:31Well Hernando
32:32icons
32:33people
32:34books
32:35dead sources
32:36or living springs
32:37that in one way or another
32:38have inspired him
32:38that you say
32:39Did he ever say something?
32:41that caught my attention
32:42He already told us about a podcast
32:43but sometimes one
32:45says
32:45It was my dad and my mom
32:47those who taught me this
32:48or is there anyone
32:48the typical one who says
32:49no no no
32:50Warren Buffett
32:50He's the kind of guy who has enlightened me.
32:52those who in one way or another
32:53They have shown him the way
32:54to you say
32:55I'm determined to continue down that path.
32:56I was fortunate
32:58from reading me at 17
32:59or 16 years
33:00a book that changed my life
33:01that he did
33:03Leonardo da Vinci
33:04let's say
33:04There are some characters
33:05throughout history
33:06which I believe are
33:07as extraterrestrials
33:08because people
33:09which is the best
33:10of the world at that time
33:11Jesus
33:12if we don't see it
33:12with a religious connotation
33:14but Leonardo da Vinci
33:15as he was the best sculptor
33:16the best painter
33:17the best historian
33:18the best of everything
33:19and he
33:20he did
33:21he created
33:21a work
33:22What is the Vitruvian Man?
33:24where
33:25the cutest
33:26It's that character
33:27who I think is extraterrestrial
33:28because he knew everything
33:29as well as
33:29Hey, read more
33:30who I think is extraterrestrial
33:31and knows everything
33:33He created that painting
33:34to tell humanity
33:35the secret
33:37to be happy
33:38so
33:38if the smartest guy
33:40from the block
33:40He tells you the secret
33:41Well, read it.
33:42and in that man
33:43Vitruvian Man
33:44Do you know which one it is?
33:44the one who is like this
33:45with a circle
33:46The secret says
33:46to be happy
33:47which is to grow homogeneously
33:48in five points
33:49in five topics
33:50and if one grows homogeneously
33:52in those five aspects
33:53the only thing it will be missing
33:54one is time
33:54to be happy
33:55I read that book
33:56and made me a person
33:57very balanced
33:58from a very early age
33:59that book
34:00That's why one
34:00in all scenarios
34:01coaching
34:02in the NBA
34:03and in everything
34:03They speak to one
34:04of the circle of life
34:05because that's it
34:05It's about how to compensate
34:06that circle
34:07so that it is not unbalanced
34:08Well
34:08and the last one
34:09that they always
34:10I am doing
34:11to all who pass by
34:12through that space
34:14because I think that's it
34:15It's a question that has to be asked.
34:16and should be
34:17in the national debate
34:17and it is
34:18How is your mental health?
34:21let's say
34:21It's a topic
34:22that it needs to be worked on
34:23every day
34:23That's like
34:24How is my marriage?
34:25It needs to be worked on.
34:25every day
34:26one cannot leave
34:27of giving it
34:28and giving it
34:28and giving it that
34:29I think that
34:30being an entrepreneur
34:31It has an emotional cost.
34:32very high
34:33because you demand too much of yourself
34:34And you have to have
34:35a very great resilience
34:36But you have to work
34:37every day at that
34:38And you have to be aware
34:40Who is your enemy?
34:42and the enemy
34:43everyone
34:43He looks for it elsewhere
34:44but the enemy
34:45is the one who you
34:46You see it
34:47every time you get up
34:48and you stop in front of the mirror
34:49That's your worst enemy.
34:50and what needs to be done
34:51it's work
34:52every day
34:52to control
34:53to your worst enemy
34:54And it's extremely difficult
34:56control your worst enemy
34:57It's a job
34:58to polish that rough stone
34:59every day
34:59to be able to train you better
35:01and be able to control it
35:02those things
35:03that one feels
35:03in the morning
35:04enviable
35:05jealousy
35:06of rage
35:07of all that
35:07those who manage to control it
35:09They are the ones who can
35:10to get ahead
35:11with his
35:11So I think that
35:12instead of being
35:13thinking about how
35:14fight outwards
35:15It's about fighting from within.
35:16And that helps you a lot.
35:17in your mental balance
35:17And is it doing well in that regard?
35:19Well, I work every day.
35:20and I know
35:21that if I don't work
35:22every day at that
35:23I can screw up
35:24And that's why I'm so persistent.
35:26very persistent
35:27You have to read a lot
35:28You have to prepare a lot
35:29to work every day
35:30and never stop
35:31And with this last question
35:33We're back to the course
35:34from the interview
35:35And this is a
35:36ultimately
35:37It's a business section
35:38economics
35:39Tell us about numbers
35:40Let's wrap up with the numbers.
35:41from MUBI
35:42of how they are today
35:43of which obviously
35:44may be public
35:45if you could tell us
35:46and how he imagines it
35:48in two or three years
35:49No one even asks anymore.
35:50five or ten years
35:51because that's already too far gone
35:53in a scenario
35:54so changeable
35:55like the current one
35:55But tell us
35:56of the numbers
35:57of the organization
35:58today and how she sees it
35:59in two or three years
35:59Well, I already mentioned several numbers.
36:01We already have more than five million
36:02of users
36:02on the people side
36:03We already have hundreds of thousands
36:04of shops
36:05on the shopping side
36:07We are growing very well.
36:08last year
36:09we finished
36:10with 50 million dollars
36:12of IRR
36:13which is income
36:13annual recurring
36:14of dollars
36:15a really badass thing
36:17because we are profitable
36:18three years ago
36:19if we finish
36:20with a life
36:20of more than four million
36:21of dollars
36:22and this year
36:22We're going to finish
36:23with income
36:24of 80 million
36:24of dollars
36:25and a life
36:26of almost 10 million
36:26of dollars
36:28is to bend
36:28He is very aggressive.
36:30And I think that's it.
36:32I remember
36:33when the law
36:33financial inclusion
36:34I was leaving
36:35one of the people
36:36richest female bankers
36:37that exists in the country
36:38said
36:38And what's that for?
36:39if providing services
36:40financial aid to poor people
36:42it doesn't give
36:43And that phrase to me
36:44It left its mark on me
36:45And that was something else!
36:47and the greatest pride
36:48that I have
36:50It's that we
36:51we are the first
36:51financial institution
36:52focused on the base
36:53of the pyramid
36:54in being profitable
36:55that is, we
36:56we can look at humanity
36:57and tell everyone
36:58to provide services
37:00financial to the base
37:00of the pyramid
37:01not only pays
37:03and you make money
37:04but one does good
37:05It's like doing good.
37:06doing it well
37:07and so?
37:09It fills me with joy
37:10and with pride
37:11because when others
37:12come
37:13That's how it can be done
37:14because in the end
37:14in Colombia
37:15We are five social strata
37:17but
37:1780% of the population
37:19It's stratum one and two
37:20then one
37:21because it keeps killing
37:22for providing services
37:23to strata five and six
37:24who are the vast minority
37:25Prestemole services
37:26to everyone
37:26and we demonstrated
37:28that by providing services
37:29to everyone
37:29It is possible to be profitable
37:30and sustainable
37:31And thanks to that
37:32many other companies
37:33not only in Colombia
37:34but elsewhere
37:35of the world
37:36they have decided to enter
37:37and when others enter
37:38to provide financial services
37:40to the entire base
37:41including the base
37:42of the pyramid
37:42Well, we're going to achieve it.
37:43the purpose
37:44which is what to me
37:44I care more
37:45to enable anyone
37:47or trade
37:47can pay or be paid
37:49digitally
37:49regardless of their social status
37:51and that the lady
37:52the chontadora
37:52be visible
37:53for the whole of society
37:54exactly
37:55Well, Hernando
37:56Well
37:56Hey, thank you very much.
37:58there it was
37:58a story
38:00that had been recommended to me
38:01Andrea Vendor
38:02She had recommended it to me.
38:03You heard it there
38:05I think that
38:05It's a good time
38:07to share it
38:08You know this is what happens
38:09on stage
38:11open
38:11on YouTube
38:12for our subscribers
38:14They have a transcript
38:15special
38:16in text
38:17and well
38:18for those of us who like
38:19as I said just now
38:20in the lead-up to this
38:21interview
38:22for those of us who like to run
38:23and we live
38:23Listening to podcasts
38:24Well, it also includes audio.
38:26Hernando
38:26again
38:27Thank you for this space.
38:28And thank you for being here.
38:29in Entrepreneurship
38:29and Audience Leadership
38:30Thank you very much
38:31for inviting me
38:32And thank you for doing this.
38:33to inspire more
38:34to create companies
38:36to be stubborn
38:36to do it
38:37Because that's what we need
38:38the only way out
38:39of poverty
38:40towards wealth
38:41It is through entrepreneurship
38:42and through economic development
38:44and in the end
38:45many people surely
38:46will hear these things
38:47and will create companies
38:48So you do a job
38:49very important
38:50doing this
38:50Well, here we are.
38:51That's what it's about
38:52and let each one contribute
38:53their little bit
38:53Hernando
38:54Thanks again
38:54to the people in Leadership
38:55thank you
38:55See you next time!
38:57see you soon
38:57Bye
38:58Bye
38:59Bye
39:00Bye
39:00Bye
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