Nicole Kidman's Iconic AMC Theatres Ad Is Somehow Five Years Old

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Somehow, it's already been five years since Nicole Kidman walked into an empty AMC theatre and taught the world that heartbreak feels good in a place like this. What started as a campaign celebrating the return to movie theatres quickly became a pop culture phenomenon that fans quoted, parodied, and eventually started reciting along with before movies.  The Academy Award winner's dramatic tribute to the theatrical experience became far more famous than a typical commercial, inspiring everything from memes and Halloween costumes to a parody on Saturday Night Live. Five years later, Nicole Kidman's AMC entrance is still impossible to forget.

Transcript

00:02We come to this place for magic.

00:06We come to AMC Theatres to laugh, to cry, to care.

00:12Because we need that, all of us.

00:15That indescribable feeling we get when the lights begin to dim.

00:23And we go somewhere we've never been before.

00:26Not just entertained, but somehow reborn. Together.

00:33Dazzling images on a huge silver screen.

00:37Sound that I can feel.

00:39Somehow, heartbreak feels good in a place like this.

00:43Our heroes feel like the best part of us.

00:46And stories feel perfect and powerful.

00:50Because here, they are.

00:55AMC Theatres.

00:57We make movies better.

00:59Theatres.

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