00:00People come into this restaurant and they're not just looking for a nice little barbecue
00:05restaurant.
00:06They're looking for the best barbecue they've ever had in their entire life.
00:09I think it's the application of craft into their barbecue as opposed to the standard
00:14traditional way of doing it, utilizing those techniques while also introducing a craft
00:19element to make it feel more like a restaurant.
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