- 6 months ago
From dinosaurs to AI assistants with murderous tendencies, the big game brought big laughs! Join us as we count down our picks for the most memorable commercials that aired during the 2026 Super Bowl. Our list features celebrity appearances from Chris Hemsworth, Emma Stone, Ben Affleck, and more in ads that had everyone talking long after the final touchdown.
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00:00Welcome to WatchMojo, and today we're counting down our picks for the most memorable Super Bowl
00:13commercials of 2026. We take the pain out of taxes, remember? Let's go again, just smile,
00:19be happy. I don't do happy. Number 10. Alexa Plus, Amazon.
00:25Oh, what is that? Our new Alexa Plus. She's not living here. That is full-on AI. One minute we're all buddy-buddies,
00:32then the next minute she's trying to kill us. Now, Chris, how exactly would I do that?
00:36Chris Hemsworth doesn't frighten easily. According to the Super Bowl commercial, he snatches snakes
00:41during his spare time. Yet when his wife, model and actress Elsa Pataki, installs Alexa Plus,
00:47the Thor actor is naturally skeptical. To be fair, Hemsworth fought Ultron, so he has a good reason.
00:54Maybe I'm taking out the trash. The door's jammed. Take a closer look while I pull up a tutorial.
00:58A little to the left.
01:04He's also seen his fair share of sci-fi horror films, listing the various ways Alexa could try
01:09to murder him, be it via garage door beheading, pool cover drowning, or bear delivery. Honestly,
01:14these all sound like better ideas than some of the product placement heavy movies that Amazon
01:19has been churning out as of late. You're gonna die when you see what I got you.
01:24Of course, Chris warms up to his new AI assistant. But we'd rather watch an evil Alexa movie than
01:372025's War of the Worlds. You seem tense, Chris. How about I book you a massage? And a cinnamon scrub?
01:44What, you can do that? I do love a cinnamon scrub.
01:47Number 9. Unavailable. Squarespace.
01:54No!
02:00When we heard Emma Stone and Yorgos Lanthimos were making a Super Bowl commercial,
02:05we feared they'd gone, well, commercial. From the opening shot of this black and white
02:10Squarespace ad, though, it is clear that we're in store for another trip.
02:14The Oscar-winning actress attempts to register a website in her name,
02:18only to repeatedly find the domain taken. With every failed attempt, she destroys another laptop.
02:24It's not like she's strapped for cash, living in a mansion on an isolated island.
02:28That's just one of the many surreal choices, from the constant close-ups to the delivery girl
02:33on roller skates. With the essence of an arthouse horror film, it's pure Lanthimos.
02:37And yes, emmastone.com is now live. And it is every bit as weird as the ad.
02:43I have now registered emmastone.com, emmastone.news, emmastone.world, emmastone.condos,
02:52emmastone.life, emmastone.cool, and many, many more. Please, let my story be a lesson to everyone.
03:01Number 8. Pringle Leo. Pringles.
03:03I'm so tired of boys. I need a man.
03:06Psst. Build him.
03:09With his bushy mustache that ironically resembles two chips,
03:13the Pringles man is unquestionably the most alluring face in the snack aisle.
03:16Alas, he's but a mascot who doesn't exist in the real world. But could he?
03:21Guarda que luna. Guarda que mare.
03:28Da questa notte. Senza te do pro restare.
03:32Looking for her perfect man, Sabrina Carpenter finds her match in some tubes of Pringles.
03:39Living up to the Carpenter part of her name, she constructs a man out of the stackable chips,
03:43dubbing him Pringle Leo.
03:45It's love at first bite, but Carpenter isn't the only one who wants a taste of her new bow.
03:49Carpenter finds that Pringle Leo belongs to the masses.
03:58With or without the public's help, Carpenter was bound to eat her man up eventually.
04:02At least he left her with a satisfied look.
04:05Once you pop, the pop don't stop.
04:07Number 7. The More You Bosch.
04:10Bosch.
04:10I'm just a guy.
04:11But when I use my Bosch appliances, I feel like more than just a guy.
04:16At first glance, this may seem like an ordinary Super Bowl ad centered on an ordinary guy.
04:21The instant he makes contact with a Bosch refrigerator, though, he becomes so much more than just a guy.
04:27He unleashes his inner Fieri.
04:28From the bling, to the goatee, to the bleached-out hair that screams Flavortown.
04:33Seeing Guy Fieri morph from a plaid-shirted, Dockers-wearing average Joe to his usual colorful self,
04:38viewers were in disbelief.
04:40Some even believed that the transformation was achieved with AI.
04:44While special effects played a role, Bosch claims that no AI was used in changing Fieri from just a guy to the guy we know and love.
04:51We don't know about you, but we never want to see Guy without his Bosch appliances again.
04:56Guy with phenomenal appliances.
04:58And battle for battle duels.
05:00Thought you only spoke French.
05:01The more you Bosch, the more you feel like a...
05:04Bosch.
05:05Number 6. Bananas. Instacart.
05:08Ben Stiller, Benson Boone, and 80s rock.
05:16It's an odd combination, but then again, Instacart lets you choose your bananas is an odd slogan.
05:21The fact that so much about this Spike Jonze-directed commercial is out of sync is part of what makes it so humorous.
05:27Stiller and Boone play an Italian pop duo whose performance begins to unpeel due to sibling rivalry.
05:32Coming from a music background, Boone is naturally the more seasoned of the two.
05:37He even does his own flips.
05:39That's why I wanted to be a part of this commercial, to see Benson Boone do his flips in person.
05:45Seeing him do these flips, did it make you want to at all get in on the action even a little bit?
05:50Um, not at all.
05:51Not at all?
05:52No.
05:52Stiller's Gary is determined to one-up his bro.
05:55If he can just do a flip, Gary will prove that he was Papa's favorite.
05:59Gary makes three attempts, falling further each time.
06:03Gary can't stick a landing, but this commercial does.
06:06Sweet Gary!
06:11Number 5.
06:14America needs neighbors like you.
06:16Rocket and Redfin.
06:17Between her surprise appearance during Bad Bunny's halftime show and this Rocket Company's ad,
06:29Lady Gaga sent a message we should all take to heart.
06:32The importance of being a good neighbor.
06:34Putting a pop spin on the nostalgic tune that Mr. Rogers raised generations on,
06:38Gaga's vocals set a tone for a touching and timely commercial that sees two girls moving to a new neighborhood with their families.
06:44Would you be one?
06:46Stop.
06:47Could you be one?
06:49Big storm coming in.
06:51I have always wanted to have a neighbor just like you.
06:56Where are you?
06:57There are obvious differences between them, but looking beyond the surface,
07:01the two have more in common than they realize.
07:04It isn't until one girl finds the other's missing dog that strangers become neighbors and perhaps more.
07:09It's a reminder that instead of shutting others out,
07:12we should be asking,
07:13Won't you be my neighbor?
07:15Won't you be my neighbor?
07:17Thank you so much.
07:19Please, won't you be my neighbor?
07:25Number 4.
07:26Will Shatt, Raisin Bran.
07:28Will Shatt here, bringing fiber to the masses with Kellogg's Raisin Bran.
07:33We all know William Shatner as Captain Kirk from Star Trek.
07:36We all know William Shatner as Captain Kirk from Star Trek, although this ad also calls to mind his short-lived sitcom, Bleep My Dad Says.
07:41The commercial challenges the censors from the get-go, as the actor announces himself as the Raisin Bran ambassador with a shortened nickname, Will Shatt.
07:57Will Shatt?
07:58The Kellogg's cereal being high in fiber, it doesn't take long for the viewer to connect the dots.
08:07Will Shatt has made it his duty to deliver fiber where it's needed most, along the way.
08:12He even encounters a Shih Tzu named Will.
08:15Is that Dr. Shih Tzu?
08:16Perfect.
08:18The spot manages to say exactly what we're thinking without actually saying it.
08:22It boldly goes where no Super Bowl ad has gone before, raising the bar for poop puns.
08:28We'll shat on the car!
08:30Oh!
08:30Yes!
08:32Number 3.
08:33The Choice.
08:34Pepsi.
08:39For decades, we've associated animated polar bears with Coca-Cola.
08:44Of course, it's not as if Coke can copyright an entire species.
08:48This allowed Pepsi to feature polar bears in this Taika Waititi ad, which revisits the long-standing Cola Wars.
08:53I want to break free!
08:55The Super Bowl once again serves as a battleground, but this ad felt especially personal with a polar bear switching teams.
09:08Following a blind taste test, the bear questions everything, even seeking help from Dr. Waititi.
09:14And during an identity crisis, the bear comes to accept his new favorite soda along with his mate.
09:19When they're caught on camera at the big game, the bears choose not to hide their choice, breaking free in front of millions.
09:25Oh!
09:26I want to break free!
09:31A clever ad that will surely cause a meltdown at Coke.
09:35This can be heavy.
09:37Mmm.
09:38Number 2.
09:39Good Will Dunkin'
09:40Dunkin' Donuts.
09:41Will is loyal.
09:43Lawyer.
09:44Will is kind.
09:45Will is special.
09:48Will's got math on the mind.
09:49Before Good Will Hunting was an Oscar-winning film, it was a sitcom.
09:54Well, not really, but the premise makes for a star-studded Dunkin' Donuts commercial.
09:58Although Matt Damon isn't present this time,
10:00Ben Affleck is back to fill the role of Will Hunting.
10:03The supporting cast includes a who's who of late 80s and 90s sitcom stars.
10:07Hey, kid, if you're still single doing this Boston shtick
10:11and working for Dunkin' when you're 50, I'm gonna be very disappointed.
10:15Isn't that your girlfriend?
10:17Jason Alexander brings that Costanza energy, but with more hair.
10:23Matt LeBlanc is doing his Joey shtick.
10:25Jasmine Guy enters a very different world.
10:28Alfonso Ribeiro finds himself in a most unusual situation.
10:31Jaleel White is looking more Stefan than Urkel.
10:34And Ted Danson ignites a big cheer.
10:37Ben also trades one Jennifer for another.
10:39Although she's found a Brady-er donut.
10:41They were on a break anyway.
10:43You like donuts?
10:44Yeah.
10:45Well, this is my new boyfriend.
10:47How you like these nuts?
10:49I'm Tom.
10:51Before we unveil our top pick, here are some honorable mentions.
10:55Backstory, Levi's.
10:57Are we the only ones who thought this was a Toy Story 5 ad at first?
11:08Hungry for the truth, Uber Eats.
11:10Matthew McConaughey harasses Bradley Cooper with some help from Parker Posey.
11:14Take a closer look, Mr. Bradley.
11:16Tell me, what do you see?
11:18Pro Football Hall of Fame?
11:19It's a juicer.
11:20What?
11:22The Hall of Fame's a juicer, Bradley.
11:24Make it out!
11:25It's all food, Bradley!
11:27Food.
11:27No.
11:28Food.
11:28No.
11:28Food.
11:28No.
11:29Food.
11:29No!
11:30Food!
11:31Enough!
11:31Stop living on a prayer.
11:34State Farm.
11:35Danny McBride and Keegan-Michael Key are bad neighbors, but a solid 80s cover band duo.
11:39Whoa!
11:41We're halfway there!
11:44Whoa!
11:45Come here, man.
11:46You should have gone with State Farm.
11:51Tell Me Why.
11:52T-Mobile.
11:53Backstreet's back.
11:54And so is, to a lesser extent, MGK.
11:57Hit the fans.
11:58Tell me why.
11:59It's America's best network.
12:01Tell me why.
12:02Netflix included in lots of birds.
12:05Keg.
12:06Bud Light.
12:07A wedding party goes down the hill to fetch a keg of bud.
12:10And I, I will always love you.
12:20I will always.
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12:40Number 1.
12:41Jurassic Park.
12:43Works.
12:43Xfinity.
12:47What'd I touch?
12:48You don't touch anything.
12:49We're, we're stuck.
12:51What if Jurassic Park opened without any hiccups?
12:54Xfinity finds a way in another ad from director Taika Waititi.
12:58At first, it seems this commercial will mainly rely on footage from the 1993 classic.
13:02Once Xfinity's tech support gets the park back up and running, though, several more iconic
13:07moments are recreated, albeit with a twist.
13:09By the way, you should have plugged this in.
13:17I think we're back in business.
13:19Guys, that could have been bad.
13:21A de-aged Sam Neill, Laura Dern, and Jeff Goldblum reprised their iconic roles for a weekend
13:26of selfies with the T-Rex, jogging alongside Gallimimus and chowing down on piles of shrimp.
13:32Just as Dr. Grant praises John Hammond's creation, the commercial has our endorsement.
13:36This is the legacy sequel we deserve.
13:45Speaking of which, can Xfinity do anything about Snickers wrappers getting stuck indoors?
13:49Which Super Bowl ad gets your endorsement?
13:58Let us know in the comments.
14:00We'll see you soon.
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