00:00I'm a big believer that you create your world that you live in.
00:10I think the most important thing is when we talk about the brand, it's always come back
00:15that it's like, oh, it's so much more than a brand.
00:18We're not separate from it, which is cool, but it also is really about being driven and
00:27anchored into self-healing.
00:49I was reading this book from before it was Into the Wu. It was a book about the Wu-Tang and the
00:54beginning of them, and I think the RZA wrote it. And he had this strategy, putting them in these
01:00different places and have them all drop and what that looks like and how through that they were able
01:05to share their philosophy in different aspects. And I think us sharing the work with others in so many
01:13different types of ways and also finding ways to express ourselves, not just through the garments
01:18and the jewelry, but through our art and through design and in a hundred years, it will be in so
01:24many different places throughout the world and then beyond the world, within the multiverse.
01:31What's interesting, we call ourselves the Mystic Healers of Flatbush.
01:38It's everything. It expands. It's the enchanter. So the idea of Lo Chanté is to
01:42enchant anything it comes in contact with. I'm a big believer that you create your world that you live
01:51in and then creation starts with a thought. So it's about thinking about what you want to create
01:59rather than, I guess, thinking about what you don't.
02:01I would say the brand is an incubator of sorts, a design incubator, and also a spiritual journey
02:15into oneself, going within to share without, to share with the world. It's a big experiment.
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