00:00For most of the past decade, Victoria's Secret has been treated as a cautionary tale.
00:04A once-dominant brand that failed to evolve as culture and consumers moved on.
00:09It was sexy that was very narrow and defined by someone else.
00:13And yet, in recent months, the story has changed again.
00:16So sometimes, this is sexy.
00:19Glamorous and envelope pushing.
00:20And sometimes, this is sexy.
00:22Because you're feeling great about yourself.
00:24Customer growth has returned.
00:26Cultural relevance has re-emerged.
00:28Everyone on TikTok is losing their minds.
00:30Victoria's Secret.
00:32This is the bra you've all been going crazy for, right?
00:35The Victoria's Secret fashion show is back.
00:37And for the first time in years, it's driving sales.
00:39And after a bruising period for the stock, momentum has followed.
00:43There were a lot of reasons you could have said no to this job.
00:45So why did you say yes?
00:47Because I thought it was the transformation opportunity of the industry.
00:51Of a lifetime.
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