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  • 8 months ago
Santander has announced plans to close 44 branches - including its Pembrokeshire branch in Haverfordwest - stating it is responding to ‘changing customer behaviour’.
The Haverfordwest branch located at 37 Bridge Street, is set to close on May 5, this year.
Closing branches will be replaced by Community Bankers, operating either from a Santander Local or, where required, a Banking Hub.
A spokesperson for Santander UK, said:“In response to a continuing and sizeable shift towards customers using digital banking, we are making changes to our branches to better support our customers.
“We will continue to invest in both our branch network - comprising of full-service branches, counter-free branches, reduced-hour branches, Santander Locals, and our increasingly popular Work Cafés – as well as our digital banking services, so we can be there to support our customers however they choose to bank with us.”
A push continues to be made for a ‘banking hub’ to be brought to Pembroke Dock, to serve the people of South Pembrokeshire.
Lloyds Bank closed its branch in Pembroke Dock in June of last year, which followed the recent closures of all banks in Pembroke, Tenby, Saundersfoot, Narberth, Neyland, and Milford Haven (with only a Nationwide Building Society now remaining in Milford Haven).
“There’s no bank in all of South Pembrokeshire. Older residents, vulnerable people, and small businesses can’t always bank online or travel to Carmarthen or Haverfordwest when there’s a problem,” said local Senedd Member Samuel Kurtz.
“I’ve written to LINK asking them to hold a face-to-face meeting here in Pembroke Dock so they can hear directly from the community before the upcoming review of the Banking Hub decision.
“More than 1,500 residents and businesses have already signed the petition calling for a Banking Hub, your voices matter, and LINK needs to see for themselves how this affects real people.”

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Transcript
00:00So we are one day away from the 29th of January, the date given to us by...
00:05...a link for when we can resubmit an application for a BankingHub in...
00:10...South Pembrokeshire. But I don't want to submit this application to some far away office in...
00:15...London who don't know the needs or don't understand the needs of the community.
00:20...in Pembroke Dock and South Pembrokeshire more broadly. So that's why I've written...
00:25...to the Chief Executive of Link inviting him and his team down.
00:30...to Pembroke Dock so that they can see for themselves the community, see for themselves the reasons behind...
00:35...why we for the last 12 months or so have been pushing so hard as a community.
00:40...for a BankingHub. So please take this offer, accept it...
00:45...come down to Pembroke Dock, meet with me in the community and we can really put to you...
00:50...a case, a strong case, a watertight case as to why we need a BankingHub.
00:55...in South Pembrokeshire.

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