00:00The apps are built to reward things that have been done and trends that are occurring.
00:07But at the same time, the viewers like to see something fresh.
00:11What's up? This is Ashna with Narsity, and I'm with the awesome pop duo from Toronto, Crash Adams.
00:17How's it going, guys?
00:18Fantastic.
00:19Great to meet you. Great to meet you.
00:21So I know you go back and forth from Toronto, but you're in Toronto for a couple of days,
00:32just a few days before your new song releases. Lucky, how are you guys feeling?
00:38Honestly, we're feeling a little bit lucky.
00:39Yeah, we're feeling a little bit lucky. You know, we got to come back for this and see our family, so.
00:43Fantastic. Great to be here.
00:45So I want to talk about your success with going viral.
00:49I mean, you guys have gotten big on YouTube, TikTok, social media is huge for you.
00:54For people who are starting off, can you give a couple of tips? Like, what's your secret sauce?
00:59Those days where you're like, you know what, this video is not good enough, I'm not going to post it.
01:01Just post it anyways, because that one time, that moment that I'm talking about right now,
01:05actually changed our lives. There was a video where we were singing bad and singing good.
01:09We both looked at it and we said, are we really going to post this video?
01:12Posted it, and it ended up going crazy, and now we're here.
01:15I would also say, do your research.
01:18We learned a lot by watching a lot, by watching a lot of videos.
01:22There's a lot of great resources out there for people who are trying to be successful in the space.
01:26And it's not a secret, it's just hard work.
01:30Who are your favorite content creators? I know there are so many out there,
01:32and there's a lot of influence that you guys have from California too, right?
01:35Well, you know, I really like Selena Spooky Blue and call me Chris.
01:38Seriously, Big Ben.
01:40Seriously.
01:40Honestly, that was, that's definitely our number one.
01:47Yeah, definitely.
01:49I would say a couple other great ones is Air Rack's another great one as well.
01:52Air Rack's fantastic.
01:53Yeah, Air Rack's fantastic.
01:53I like Mr. Beast a lot as well.
01:55Take a lot of inspiration from him, so.
01:57And I know that, you know, you guys are out on the streets, you have a lot of videos.
02:01I think out in California kind of singing, and then people are joining along, you know, rapping too.
02:07But how much of your content is planned, and how much of it is just organic?
02:11I'd say a little more than half is, is definitely organic.
02:14You know, there are some moments where, of course, we plan it,
02:15but that one moment you're speaking about with the rapper, that was.
02:19It just happened.
02:20It just happened.
02:21And I'm just as surprised as you are.
02:23I think, I think if you're there every day doing it and doing it and doing it,
02:27the moments will present themselves.
02:29How important is it to follow trends, and how important is it to be original?
02:33You know, we did trends in the beginning, but, you know,
02:37do things that other people do, but just do them better, I would say.
02:39I think the apps are built to reward things that have been done
02:46and trends that are occurring.
02:48But at the same time, the viewers like to see something fresh.
02:52So if you can adapt something and make it your own, I think that's the best way.
02:57Well, I think you guys have definitely shown that.
02:59I mean, branding, the dapper suits, the red couch.
03:02We all want to know what's happening with the red couch these days.
03:05It's currently in storage, so not much.
03:07It's coming out, though.
03:08Lucky's coming out, so we're definitely going to be celebrating that.
03:12We're probably, we're actually going to be at Young and Dundas,
03:13making people's day, making them feel lucky.
03:15Giving out some stuff, and we'll have the couch there as well.
03:17Perfect, that's so exciting.
03:19All right, so if you're looking for tips on content creation,
03:22definitely check these guys out, Crash Adams,
03:24and their single, Lucky Comes Out, June 2nd.
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