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00:28you'll see the big red initial r wrote by raynear brewery in seattle for many years
00:39advertising was held in contempt a wonderful beer
00:44we began to develop ideas that were contrarian to contemporary beer advertising
00:53they weren't like ads they were just like these short films that were just sort of put out into
01:00our consciousness that's the most perfect ad i've ever seen rainier wants you to know about quality
01:11they were creating work that became the envy of the community and the question is
01:22who were these guys you have this small boutique agency 17 people in a warehouse seattle was so
01:29young and so naive and that was in the depth of that depression that we were in and it created
01:36this opportunity for optimism the word i'm looking for he says is novel and the human reaction to
01:44novelty is to smile
01:51when they gave us these commercials they were really giving us ourselves
01:56it's not brain surgery it's only advertising but you might as well do it well
02:02these rainier ads were such a fabric of the community
02:09it wasn't like anything else that was on television
02:14even if they were living or they were giving us a lot of peer intrigue
02:19for electricity you're online
02:20it was a collector of the community
02:21it was like feel free for�还有
02:22you're online
02:23let's go
02:24that was cool
02:24love
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02:43We're all a big team and this is Mick Rooney saying
02:50South, South, South for Rainier!
