00:00Hey everyone, what's going on? Greg here again from Team Blast. So I have a local SEO client.
00:04They are a locksmith company in Utah and one of their target keywords is locksmith,
00:09Salt Lake City. By working with me now, we went from around a 7% of the time on page one of Google
00:14to now 28% of the time. That's a 300% increase on page one visibility. They're going to get more
00:20impressions, website clicks, and phone calls. What I really focus on for all of my clients is
00:24something called share of local voice. So if you ever go on your phone or on your computer search
00:29for a locksmith, Google only displays the top three listings. That's what can get the majority
00:33of phone calls, website clicks, bookings, and much more. If you go to a map search, you're going to
00:38get all the listings here. For some of my clients, we're talking like 160 different competitors might
00:43be in the same, let's say 10 mile radius going after the keyword locksmith, Salt Lake City. So
00:47you can understand that if you're positioned, let's say 35, you have 34 other companies ahead
00:51of you on map search, you're probably not getting many phone calls. Therefore, you are either over
00:56spending on Google ads or Bing ads to make up the difference, or you're trying to do maybe direct
01:00mailers to figure out a way to get more customers. So this is really where local SEO can come into play
01:05and help you out. So again, I'm looking at local Falcon over here. I really like this view that
01:12the tool gives me. So I can see all the top competitors. My client is the blue line. So you
01:16can see way back in October, we had a 7% share. Then I made some changes that initially did not work.
01:23So you can see that in November, we went from like a 7% to maybe, I think it was around 4.96
01:28consistently, not strong. So I had to then rechange the strategy, which I'm going to get into.
01:34And now we're actually seeing that hockey stick effect that's taking place. We went from around
01:36that 7% now to 28% of the time on page one. This is just my client view as well. Just going to show
01:44you from a line graph, we are now seeing that improvement, which is really good in December.
01:51Historically also December is a very slow month. So we're actually going to have a stronger December
01:55than we should because we have better rankings. And hopefully that bleeds into January when demand
02:00picks up as well. So here's how the map has changed. So again, I talked about share of local
02:04voice and those green dots, and this is just the visual of it. The best way to look at this is that
02:08on the far left, this was the initial scan. Then in November, I started to see some changes,
02:13which were good. We just weren't really getting as many dots green as I wanted. And now on December 15th,
02:19you can see plenty of green dots. This is great. And actually what I do now for my clients is that
02:24once we kind of achieve what we want, let's say in a six mile radius, we're going to get a little
02:27bit more competitive in different areas too. So we might look at different towns or cities,
02:31or we might even expand this from six miles to eight miles or nine miles, just to get an idea of
02:34how far can we really push this to get more impressions, more searches, and more phone calls
02:39too. Okay. So what have I, so what I've done is the following number one, local Falcon.
02:45That's the tool I use. You run, get the baseline heat map scan. So initially we tried 15 miles,
02:50it was too broad. The dots didn't be too far. I changed it to six. And then I ran obviously for
02:55Locksmith Salt Lake City, along with other keywords too. Next, I updated their Google
02:59business profile, things like questions and answers, their descriptions. I use Microsoft
03:03Copilot to help me draft up a different description that I could use. And I also have been using
03:09the updated section and products and services. And I've been basically rewriting different areas to really,
03:13really focus on the keyword Locksmith Salt Lake City. Next, I've been looking at competitors from
03:18a local Falcon perspective. So, you know, competitors are obviously who's ranking at the top.
03:24Number four, I will then use Copilot. So again, Microsoft Copilot, but I would also,
03:28I bought the chat GPT plus subscription and I've been using that for like mass,
03:34a scale analysis when it comes to local SEO. I'm actually gonna do a video about this.
03:38But basically though, I do a lot of gap analysis here. I know some gaps where like maybe some
03:44categories were missing or secondary categories we didn't have, how often they were doing updates,
03:49photos, reviews. There's a lot of things that I kind of, you know, garnered from this information
03:53to help my client rank better. Next. So I mentioned before in November, I actually changed some of the
03:58secondary categories. It resulted in worse rankings for my client. That's okay because I noticed that
04:03trend. I did a few more scans, it proved out, hey, the ranks are not improving. We need to change our
04:07strategy. We did. Now we're having that consistent upwards gain close to 30% now of page one rankings
04:13for Locksmith Salt Lake City. So again, I'm really excited for this. Next overlooked aspect is local
04:19schema markup. So I added that. I wrote the code out, added it to the website. I also had chat GPT
04:24help me as well to add a description to that. I think it's a minor ranking factor. But again,
04:29if you think of everything as equal, if you have a local schema markup, it's like a highlighted
04:32section on a book helps Google know exactly what your address is and the service you provide.
04:37Next, I sync all my changes into Bing on a weekly basis. I also go into Apple Business Connect.
04:41That's something else I'm actually working on for my client, but I will add photos. I will do
04:46showcases. I will add things like availability or scheduling buttons to get them more visibility.
04:52I'm also trying to push more Yelp reviews. That's a little bit harder, but Yelp is a ranking factor when
04:56it comes to Apple. And then number eight, my client does get reviews on Google and they respond to them.
05:02And that is a ranking factor, but it's more than simply just a ranking factor. It's actually a
05:05trust signal as well. So I think that's actually what's helping them get more phone calls. But
05:09this is it really in a high level summary. I'm taking share away from the top two competitors. Actually,
05:14yeah, the top two. So the green and the red, I'm slowly taking share away from their business
05:19for the keyword locksmith Salt Lake City. It's helping my client rank a little bit better.
05:24Again, December is going to be their strongest month ever for their business. And historically,
05:28December should be one of the slowest months. So I feel really optimistic about where they're going to
05:32be in December and also moving forward in January. Anyway, thanks for watching this video.
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