00:00Creative industry sometimes goes into sort of this thing that, you know, technology is not a friend.
00:07I don't think I'm there. I would like to embrace technology.
00:12I firmly believe that, you know, AI is not going to replace you.
00:16But those who don't embrace AI could get replaced.
00:20It's the same as, you know, maybe all those years ago.
00:25So today we can't think of not being able to operate a smartphone or a laptop.
00:30It's a new way of life and we got to control how we interact with it.
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