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  • 10 months ago
The Food Warehouse, owned by Iceland, opens a new store in Craigavon, Co Armagh.
Transcript
00:00Yeah, it opened yesterday for like a soft opening for friends and family and it went
00:26really well and then opened this morning with over 100 people cooing and initially to get in and at
00:32the minute it's quite busy so it is so we're hoping that kind of continues. And you have a good history
00:38of working in supermarkets in this area, tell me about it. Yeah, started off as a student in Marks
00:43and Spencer's and then worked for probably a lot of the older generation I'll know Stuart's and
00:48Creasy prices. That's going back over at the old shopping centre. Yeah, and I've done a short stint in Irwin's
00:53bakery and then been in Iceland for 25 years. So this here is the Food Warehouse which was started
01:00up by Iceland probably four or five years ago. It's basically a slightly different concept.
01:06It offers a bigger range and it offers bigger value packs and we also do what they call case savers.
01:12So it's about all about offering value to the customer and targeting, I suppose there's a lot
01:19of people, young families and stuff and it offers really good value so it does and it'll obviously
01:25bring people into Marlborough Park and so all the retailers hopefully will benefit from it as well.

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