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00:02Apple has built an internal chat GPT-style iPhone app, codenamed Veritas,
00:07to test features for a long-delayed Siri overhaul, slated for launches early as March.
00:11That, according to Bloomberg, the app allows employees to trial generative AI functions,
00:15such as searching personal data, performing in-app tasks, building multi-turn conversations.
00:20Apple aims to use Veritas to refine its new Siri system, codenamed Linwood,
00:25which integrates Apple's own foundation models with third-party AI.
00:28The Siri upgrade delayed earlier this year after engineering failures
00:31is a centerpiece of Apple's AI strategy as competition with Google and Samsung intensifies.
00:36CEO Tim Cook has told staff Apple must win in AI,
00:39calling it the company's biggest transformation in decades.
00:42For all things money, visit Benzinga.com.
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