Cracker Barrel said it is focusing on improving guest experiences after backlash over a rebrand earlier this summer. According to CNBC, the company reported mixed fourth-quarter earnings, with CEO Julie Masino expressing optimism for the year ahead. Cracker Barrel reported earnings per share of 74 cents, missing estimates, while revenue beat expectations at $868 million. CEO Julie Masino said Cracker Barrel is responding to customer feedback by restoring its “Old Timer” logo, pausing remodels, and prioritizing guest experience improvements. Cracker Barrel forecast fiscal 2026 revenue of $3.35 billion to $3.45 billion, below analyst estimates, with same-store traffic expected to decline 4% to 7%. Shares fell 10% in after-hours trading.
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