00:00You're going to lose sleep. You'll doubt whether it'll work.
00:02You'll wonder whether you made the right call and have no way to know.
00:05For years, this is what hard feels like, and that's okay.
00:09If it's hard, good. It means no one else will do it.
00:13More for you.
00:13In the early days, hard was, ooh, stop. This isn't good.
00:17The more I think about it as a competitive landscape,
00:19as I'm clear on what this path is supposed to look like,
00:22I get happier about the harder it is because I know that no one else will follow us.
00:26It flips from being this thing that you're like, oh, poor me, to oh, poor everyone else who's going to have to fucking try.
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