00:00If you recall from back in the day in school, we learned about the concept of alchemy, which was the medieval art of trying to transform base metals like lead into gold.
00:08Of course, it was basic chemistry and that didn't work.
00:11But when it comes to people, alchemy can work and does work as it relates to individuals, to departments, and to companies.
00:18So how do you turn lead into gold?
00:20Easy.
00:21Let me give you an example.
00:22Let's just say that you take a sales rep who produces a million dollars in sales revenue for your company a year.
00:28Then you surround him with people, tools, and technology, and systems that he needs to perform at a higher level.
00:35You invest in him and in his transformation.
00:38Next thing you know, he's producing $10 million a year in sales.
00:41That's what turning lead into gold looks like, except with people.
00:45And once you know the secrets and have the tools to do it, you can do it in almost any position, any department, or any company.
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