00:009 artists for 10 benches that tell the wonders of Sicily and the brave story of the Messina brewery, partner of Heineken in Italy since 2019.
00:14A deep bond, that between Messina beer, salt crystals and its land of origin, which gave life to a path of tribute aimed at valuing the ceramic tradition and the talents of the island,
00:24gave life to an artistic installation in one of the most suggestive places of Messina, the Passeggiata a Mare.
00:31An ambitious project dedicated to the community, illustrated during the presentation by Ilaria Zaminga, external communication manager of Messina beer.
00:40Le Panchine delle Meraviglie is an urban regeneration project that perfectly embodies the spirit of Messina beer,
00:46that of adding wonder to everyday life, transforming ordinary places, extraordinary places of beauty and sharing through art.
00:55After the work Mosaico delle Meraviglie, with which Messina beer contributed to the re-qualification of Fondo Sacca,
01:03we once again wanted to show our concrete commitment to do something that was of value for the city of Messina and for its community.
01:12Satisfied with this gift to the city, Mayor Federico Basile, who looks at further future collaborations.
01:19The possibility to talk with Heineken, but still with those in the city who want to believe that you can not only invest and create synergy, is necessary.
01:32We need a lot, Mosaico, which is a bit like Heineken's modus operandi, brings us this little gift with these benches that will color the Passeggiata a Mare,
01:45but with many other things that have been done recently.
01:48I remember, for example, last year, the important action of those who have realized in a particular area of the city important works that serve to collaborate more and more.
02:00Can 10 benches bring wonder to the territory? According to Magda Masano, artistic director of the project, there are no doubts.
02:09Thanks to Virre Messina, we bring wonder within the territory, operating on a public space as urban regeneration,
02:18using the benches of wonders that bring the art of the Sicilian territory in a social project,
02:27which brings all the art and culture and Sicilian heritage on a location as beautiful as the Passeggiata a Mare of Messina.
02:38Clearly bringing wonder to the territory.
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