From iconic cars to beloved candies, some product placements have become legendary in cinema. Join us as we explore the most memorable and clever brand integrations that not only enhanced movies but also became cultural touchstones.
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00:00You're scared
00:05Me too. Welcome to Ms. Mojo, and today we're counting down our picks for the most natural or clever uses of product placement in movies
00:15Brainwashing oh help we're being brainwashed
00:18Diet Coke is the new Pepsi one
00:22Number 10 various products
00:25Challengers in the world of sports product placement is seemingly second nature
00:39Athletes across the athletic spectrum are sponsored by a variety of different brands most of which make their way onto the field
00:45So it should come as no surprise that challengers a film about tennis players leans into a similar kind of intense branding aesthetic
00:54Uniqlo Chanel and even Applebee's all play roles in building up the film's characters and their growing successes
01:00I really want to kiss you right now
01:06But I'm afraid if I try you'll think I'm the worst friend in the world
01:10Theoretically it may seem a bit in your face
01:12But after a while it all begins to feel natural after all aren't we all surrounded by brands every day
01:24Number
01:269 Aston Martin James Bond franchise any prop can tell a story, but few do so quite as well as a car
01:35Oh, it's head. It's day. I'm afraid but it's never let me down and this order is 007
01:41You'll be using this Aston Martin DB 5 modifications
01:45The Italian job knows this all too well as the BMW Mini Cooper utilized in its fame chase scene ended up being so
01:53Iconic that it outshone the film's human stars of course no star can outshine
01:59007 but his Aston Martins may come close
02:02windscreen bulletproof as on the side and the rear windows
02:07revolving number plates naturally
02:10Valid all countries the brand sleek distinctive design is perfectly in line with the spies
02:16Signature style and it doesn't hurt that the luxury cars also have enough power and added extras
02:22To quickly get bonds out of a tough spot the DB 5 is frequently the character's model of choice
02:28Following him through decades of adventures and several different faces. We wouldn't have it any other way
02:34It's not very comfortable is it?
02:38Are you gonna complain the whole way? Oh go on then eject me see if I care number eight red rider
02:44BB-gun a Christmas story
02:47There it is
02:49The holy grail of Christmas gifts the red rider 200 shot range model air rifle
02:56Taking its name from the red rider comic strip the real red rider BB gun was a dream for kids and a nightmare for parents
03:03The threat of danger was real and yet alluring landing at a top spot on many kids Christmas lists throughout the 40s and 50s
03:10Ralphie
03:11What would you like for Christmas horrified I heard myself blurt it out
03:20Ralphie the protagonist of a Christmas story was one of those kids his desire for the
03:26Unconventional toy whose exact model was made up for the film acts as a repeated gag
03:31With his mother teacher and even Santa Claus himself warning him that he could shoot his eyes out
03:42You'll shoot your eye out kid
03:46Of course after getting what he wants he does end up with a minor injury and a broken pair of glasses
03:52But to him and the audience it's all worth it
03:55Number seven White Castle Harold and Kumar go to White Castle
04:00Don't you like food? That's tasty and delicious
04:04And what are you waiting for
04:07Head over to White Castle
04:10By the
04:112000s subtle advertisement was becoming commonplace in film
04:14But White Castle still took a risk when they became the first fast-food restaurant to promote an R-rated
04:20Comedy the burger joint not only featured in the stoner comedy as the final destination of Harold and Kumar's munchie road trip
04:27It was also a part of its title get up. We're going to White Castle. No. No, we're watching the gift on HBO
04:34No watching we're starving
04:36Thankfully for both the film and White Castle the pairing ended up being a match made in movie heaven
04:42The restaurant's exclusivity to certain parts of the u.s. Made it the perfect
04:47Holy Grail destination for the titular characters while White Castle itself reportedly earned increased sales at their locations
04:54I want 30 sliders five french fries and four large cherry cokes. I want the same except make mine diet cokes
05:01Chuck Wow number six Ray-Ban aviators
05:05Top Gun when you think of Ray-Ban sunglasses you likely think of cool or maybe even dangerous
05:12Though these brand associations feel second nature today
05:15Tom Cruise actually had a big hand in cementing the ideas into popular culture
05:25I can't hear you
05:28He first famously donned a pair of the company's Wayfarer sunglasses in 1983's risky business
05:34But it wasn't until he put on a pair of their aviators for Top Gun that he and the brand would become inseparable
05:46Of course the emulation of Pete Maverick Mitchell didn't stop at eyewear
05:51Many Americans also decided that they wanted to live the action they saw on screen
05:56Apparently causing recruitment for the United States Navy's aerial programs to skyrocket
06:01Well, it's bottom of the ninth the score is tied. It's time for the big one
06:05Yep for this one Maverick is to walk in the park is that number five various products return of the killer tomatoes?
06:13How do you integrate modern products into an absurd comedy horror and make it feel natural?
06:19Well, honestly, you don't kind of thirsty. I'll tell you when I'm thirsty. I go out and I get myself a Pepsi Cola
06:26Wow a Pepsi Cola
06:28Yeah
06:28You know
06:29It's the choice of a new generation at least that appears to be the conclusion reached by the filmmakers behind return of the killer tomatoes
06:36Instead of simply placing products in the background. This film breaks the fourth wall in a big way
06:42Why does things start getting interesting the plot comes to a screeching halt and the crew?
06:47Insists that the cast must participate in a little egregious advertisement to fund the movie's second half folks. Okay. Okay folks
06:55We're gonna make a movie. We're gonna go back into it. We're gonna see what we can do product placement
06:59All right, Matt played by a young George Clooney is happy to oblige four years later
07:05Wayne's world would employ a similar approach having Wayne and Garth poke fun at the very idea of product placement
07:12It's like people only do things because they get paid
07:15And that's just really sad number four various products Josie and the Pussycats
07:21I'm sick of my Reebok sweats. I need some Puma sweats. I gotta buy a six-pack of Zima
07:28Dude, you don't drink
07:30Think I should start teen movies often get a bad rep
07:34Especially when they're about teen girl pop stars
07:37But if you haven't seen Josie and the Pussycats you're missing out the movie may have been made to appeal to a young demographic
07:45But it's also an incredibly smart satire of our modern brand-heavy world. So, what do you think we should open with for the concert?
07:53spin around or maybe
07:55Come on. I
07:57Don't know naturally this necessitates a lot of brand representation
08:02Including big names from then and now like Starbucks AOL Target and McDonald's
08:08None of these brands paid for their products to be used in the film
08:11Which is interesting considering the film's plot is about brainwashing through mass media
08:16This is where it starts the fads the fashions the product placement
08:21From this command center. We control the most influential demographic of the entire population
08:27number three Reese's Pieces
08:29E.T. the
08:31Extraterrestrial at a time when product placement was still in its infancy
08:35Director Steven Spielberg was determined to integrate a popular candy brand into his newest script E.T.
08:50Despite the success of films like Jaws and Raiders of the Lost Ark Mars Inc
08:54Wasn't sure about taking the risk with the famed filmmaker
08:58Ultimately denying him the use of their M&M candies
09:01But the loss for Mars turned out to be a big win for the Hershey company
09:05Who allowed Spielberg to use Reese's Pieces in the now famous scene?
09:09The film was an instant success and as a result Reese's Pieces saw a massive sales increase
09:16With some estimates putting it between 65 to 85 percent
09:20Keeping them stocked theaters showing E.T. are sold out and all that before a huge promotion campaign with t-shirts and posters is fully
09:28underway number two the Wilson Volleyball
09:31Castaway in Castaway the featured product wasn't just an inanimate object
09:37It was a fully fledged character after finding himself marooned on an island Chuck Noland becomes desperate for connection
09:45Though he may have preferred to the company of another human being he settles for a volleyball which he names Wilson
09:52well-made fire
10:01The name of course refers to the prominent real-world branding on the ball itself
10:06Well FedEx also appeared prominently in the film its impact paled in comparison to the sports equipment
10:13Manufacturer audiences fell in love with Wilson the character and as a result Wilson the brand we have to make
10:25Listen we're gonna have to make a hell of a lot of rope
10:27Ironically this one-of-a-kind product placement wasn't even paid for by the featured company
10:33Wilson simply provided 20th Century Fox with the volleyballs necessary for filming and the rest is history
10:41So
10:43We okay
10:45Okay
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11:04Number one DeLorean Motor Company back to the future franchise
11:09Welcome to my latest experiment. This is a big one the one I've been waiting for all my life
11:13Well, it's a DeLorean right with me Marty. All your questions will be answered
11:17Roll tape the second back to the future film introduced some pretty in-your-face product placement with the
11:23futuristic lace free Nike shoes and Pepsi perfect
11:26But the best use of embedded marketing within the franchise is actually hidden in plain sight
11:32The DeLorean time machine made from a DMC DeLorean. Hi
11:37Dr. Emmett Brown
11:39I'm about to embark on an historic journey
11:43Unfortunately, it came just three years too late
11:46after existing just under a decade as a company the DeLorean Motor Company filed for bankruptcy in
11:531982 and end in production of all future vehicles
11:57Considering this short shelf life. However, it's a wonder that the brand still has a life in the modern day
12:03Thanks to back to the future the company has been forever elevated from obscure automobile trivia to pop culture icon party
12:12You've got to come back with me
12:15Where?
12:16Back to the future. Have you ever bought a product because you saw it in a movie? Let us know in the comments
12:22I can't talk about it anymore. It's giving me a headache
12:26Here take two of these
12:29Do
12:31You agree with our picks check out this other recent clip from Ms
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