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A growing no-buy 2025 trend is taking hold on social media as consumers pledge to limit new purchases and focus on using what they already own. The movement is driven by financial pressures and rising debt, reflecting a shift from materialism. Participants follow strict spending rules, reduce nonessentials, and re-evaluate their buying habits. Google reports that searches for no buy challenge have increased 40% year-over-year, and no spend challenge searches have reached an all-time high. Many are embracing “project pan,” a trend encouraging the use of existing skincare and beauty products before purchasing new ones, often combining it with the no-buy approach.

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00:00It's Benzinga bringing Wall Street to Main Street.
00:02The No Buy 2025 trend is taking a hold on social media as consumers pledge to limit
00:07new purchases and focus on using what they already own.
00:10The movement is driven by financial pressures and rising debt,
00:14reflects a shift away from materialism as well.
00:16Participants follow strict spending rules,
00:18cut back on non-essentials and re-evaluate their buying habits.
00:22Google reports that searches for No Buy Challenge have increased by 40% year over year,
00:27and No Spend Challenge searches have reached an all-time high.
00:31Many are embracing Project Pan, a trend encouraging the use of existing skincare
00:36and beauty products before purchasing new ones, often combining it with the No Buy approach.

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