00:00Today we present the 7th edition of My Selection, which sees a very close relationship with the Italian agri-food industry.
00:11McDonald's started in 2008 to enhance the IGP and DOP products, and since then we have been able to propose 22 ingredients in our recipes.
00:21Since then we have bought 8,000 tons, and with this new edition we are able to enhance 5 DOP and IGP products,
00:33and in these years we have undoubtedly had the opportunity to taste more than 100 million sandwiches,
00:39and therefore to give a lot of space and visibility to the ingredients, which are of the true excellence of our Italian regions.
00:45McDonald's Italy has been in this country for 39 years, and from the outset has tried to be extremely relevant for Italian consumers,
00:52and therefore to enhance the excellence of the Italian agri-food sector.
00:56Since then we have collaborated with several local suppliers, and I would like to say that we are also trying to find ways to enhance difficult lines.
01:06In the last two years, for example, we have enhanced the Pachino IGP tomato,
01:11by putting it in our salads, which was a difficult line due to foreign competition.
01:16And last year, instead, we were able to introduce the Emilia-Romagna IGP pear,
01:20precisely to help a sector that was strongly in crisis due to climate change.
01:26For us, this is a commitment that continues over time, and that is why it is now seven years since we launched the MySelection line,
01:34through which we continue to give the opportunity to many customers, and above all to young people,
01:39to try the tastes and products of the various territories of our regions.
