00:00We are in the West Coast Customs Hall at the L.A. Auto Show.
00:04And customs, as well as concepts, are the soul of this show.
00:15So at the L.A. Auto Show, you'll see more concept cars
00:18than we have seen at auto shows in years.
00:21It's really fun to see what the future is going to look like in cars.
00:25And that's something that not every auto show gets,
00:27but they definitely have that at the L.A. Auto Show.
00:31As you walk through the L.A. Auto Show and you walk by Chrysler,
00:34not a brand that's top of mind anymore.
00:37And then you see the Halcyon, and it's this really futuristic,
00:42almost spaceship-like electric car.
00:44And you think, wow, that's a Chrysler?
00:47But Chrysler has been the R&D lab for electrification
00:51for all of the parent companies, Stellantis.
00:53So when we see electric cars coming from Ram
00:57and from Jeep and from Dodge,
00:59a lot of that technology was first hammered out at Chrysler.
01:04One of the concepts that you'll see at the L.A. Auto Show
01:06is the Inidium from Hyundai.
01:08And that is a fuel cell vehicle,
01:10but it also looks really rugged and off-road ready.
01:15In the past, we've thought of fuel cell vehicles
01:17as really easy street drivers.
01:19We haven't thought of them as off-roaders,
01:21but that's where Hyundai's thinking is,
01:24is that the Inidium is going to be able to conquer
01:26all sorts of terrain with fuel cell power
01:29rather than electric or gas.
01:31Another important role for concepts
01:33is to roll out an idea that's going to take several years
01:37to get to market and allow consumers
01:40to build some anticipation for that.
01:42And that's what we've seen
01:43in the Magma concept from Genesis.
01:46So Genesis rolled this out a couple of years ago,
01:48a very high-energy performance trim line
01:51for all of its vehicles.
01:53You'll see the Genesis GV60,
01:55which is an all-electric compact SUV
01:58dressed in a very bright orange, or Magma.
02:01It has a lot of power.
02:02It promises to be a lot of fun to drive
02:05when it comes to market, which it will.
02:07But you'll also see Magma versions
02:10of their other SUVs and cars in the future,
02:13and they're just setting it up for anticipation right now.
02:17One of the things that you'll see at the L.A. Auto Show
02:19that we're not used to seeing at auto shows is Tesla.
02:23So you see all their models.
02:24They brought up the Cybertruck,
02:26which has been very busy all day,
02:27and they brought the Cybercab.
02:30It makes sense for Tesla to be here
02:32because California is sort of the epicenter
02:34of electric cars,
02:35and this is a really important market for them.
02:37But also, their marketplace of electric driving
02:41is getting very competitive.
02:43So we may see Tesla show up at more auto shows
02:46and more driving experiences in the future
02:48as they get more competitive.
02:55Behind us is one of the most popular exhibits
02:57at the L.A. Auto Show.
02:59It is the all-electric Dodge Charger.
03:02It has all of the iconic design that we know and love
03:06from all the original Heritage Dodge Chargers,
03:09as well as Dodge Chargers from recent years.
03:13It'll have all the newest technology
03:15that Dodge is rolling out.
03:16It'll have incredible horsepower.
03:18It's going to do everything that the Hellcat did,
03:22even that loud, rumbling engine noise
03:25when it hits the market early 2025.
03:31So we got our first look at this car at the L.A. Auto Show.
03:35This is something people have been waiting for for some time.
03:38In fact, Hyundai's partner company, Kia,
03:41rolled out the EV9 a couple of years ago.
03:44It's been on the market for about a year and a half,
03:46and it is setting sales records for Kia.
03:49Hyundai is hoping for the same magic with the IONIQ 9.
03:53If you're a visitor at the L.A. Auto Show
03:55and later this year at other auto shows,
03:58the IONIQ 9 will be available for test drives
04:01on the EV test track.
04:05Another great thing to see at the L.A. Auto Show
04:07and at other auto shows where Toyota is
04:10are these concepts based on actual cars.
04:13So this is a Toyota Land Cruiser
04:15that the Calti Design Center took and customized
04:18to turn it into something that is a dream car
04:21for people who love off-roading.
04:23And this is really special, so is the other one,
04:26which is customized clearly for surf life.
04:29But will we see these things come to life
04:31in the modified world of Toyotas?
04:33Well, we might just.
04:36If you walk around the L.A. Auto Show,
04:37you will also see a lot of SUVs and pickup trucks
04:41that have rooftop tents.
04:43That's been a huge trend over the last few years.
04:46Not only outfitters offering tents
04:49that are fitted to trucks and SUVs,
04:51but also car makers who are partnering
04:54with makers of rooftop gear.
04:57It's comfortable and it's also secure
04:59because car makers have worked with these outfitters
05:01to make sure that these things are a perfect fit.
05:05Kia is known for building these incredible concepts
05:09and then actually building the car.
05:11Now, I'm not sure we're actually gonna see this,
05:13but my guess is we will see something like this.
05:16This is called the Weekender.
05:17And this is taking that whole idea
05:19of sort of van life or camping life
05:22and putting it into an adventure vehicle
05:25that can go anywhere, take you anywhere, anytime you want.
05:28In fact, Kia took a lot of these ideas
05:31and put it into the EV9.
05:33They call it the Adventurer trim.
05:35That's not out on the market yet, but we think it will be.
05:38And what that'll allow people to do
05:40is have that off-road adventure with all-electric driving.
05:44Think about driving through the woods past that moose
05:48and not disturbing it because your car is perfectly silent.
05:57Custom vehicles are something that we see a lot of
05:59in Southern California.
06:00We don't necessarily see as many of them
06:03in the rest of the world,
06:04but they're a fundamental part of life
06:06in Southern California.
06:07We're in the Hall of West Coast Customs
06:09and you see everything from really special colors
06:13and treatments to cars that we recognize,
06:15but that have been modified.
06:17But these are works of art on wheels.
06:19In addition to the custom models that we've seen
06:21and the concepts that we've seen,
06:23what's really on display at the LA Auto Show
06:26is a passion for cars.
06:27Cars are really important to the lifestyle
06:30that people lead in Southern California.
06:32In the car world, the LA Auto Show
06:34is always the early predictor
06:36of what we're gonna see everywhere else.
06:38The auto world is growing in terms of its offerings
06:41and the different lifestyle choices
06:43that it offers people.
06:44And that's what you're gonna see at every auto show,
06:46but especially at the LA Auto Show.
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