John Lewis has released an early hint of its Christmas ad with a new campaign centred on its recently-revived 'Never Knowingly Undersold' price pledge.The 'through the decades' ad is the first in a three-part campaign for the all-important retail 'Golden Quarter', which will culminate with the department store's highly-anticipated Christmas spot.The advert features archive footage and focuses on a single store window changing over a century as it is dressed and redressed with products such as fashions of the roaring 1920s and a toaster so innovative that that it took centre stage in 1925.
Category
🗞
NewsTranscript
00:00I
00:03Know what I know, what do I know? I said what I said we come in we go certainly not everything
00:13I do not know why we dream
00:16Exactly how or why we fall in love
00:19chemicals, I guess I
00:21Don't know why that is funny
00:24Don't know French, but I'll take the blue one
00:27I don't know how I didn't see how beautiful I was there
00:37Or how I'd have coped if I'd been them I
00:43Don't know what this is
00:45But I like it. I don't know the latest moves, but I do know you should dance
00:57I know kindness makes me cry
00:59And that sometimes you just need your mom. I
01:03Know when to say I
01:05Look great. I
01:07Know blue is my favorite color and every part has a lid. I know some things will just suit me
01:14I know little things matter a lot. I am happier with what I've got the older I get the less I know
01:22And the more I try to live knowingly
01:27I know