00:00Goes in there, comes out different.
00:04It's about as Tasmanian as Tasmanian gets.
00:07Because this water just makes things better.
00:11But soon, not all Bogues beer will be made with Tasmanian water.
00:16It's been brewed in Launceston for more than a century, but rising costs and evolving palates
00:22mean change is on the way.
00:23Well, I think it's really disappointing, given that it's an iconic product and brand to
00:29Launceston particularly.
00:31Production of Bogues premium beer is set to shift from Launceston to the mainland.
00:36Yes, I think it's terrible.
00:37It's not local.
00:38It's not local beer.
00:39No, no.
00:40It's just a name, another name.
00:43The move will result in the loss of jobs at the Launceston brewery.
00:48We feel like this is the best decision we can make to keep it going as a sustainable
00:55and outstanding brewery that it's always been.
00:58Unfortunately, 13 people's roles are impacted.
01:02Only beer sold in Tasmania will now be brewed in Tasmania.
01:06And despite a move across Bass Strait, the company insists its premium product won't
01:11lose its trademark Tassie taste.
01:14They'll still be brewed to the highest quality with the best quality ingredients.
01:19Post-pandemic, beer consumption has decreased as people turn to wine and pre-mixed beverages.
01:26A federal government rise in beer excise earlier this year and hefty transport costs also hitting
01:32brewers big and small.
01:35Beer is such a low margin game nowadays, even at the big volumes that a company like Bogues
01:41is dealing with, it does make a difference.
01:43So I do understand those cost pressures that exist.
01:47Lion Australia says it has no intention of making further cuts, while plans to upgrade
01:53and reopen the brewery's visitor centre are full steam ahead.
