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00:18 Let's party!
00:19 Yay!
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00:52 Yes.
00:53 Actually, [NON-ENGLISH SPEECH]
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00:59 For the first time, [NON-ENGLISH SPEECH]
01:00 And all of this, [NON-ENGLISH SPEECH]
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01:13 And of course, [NON-ENGLISH SPEECH]
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01:19 Very girly, very dainty.
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01:22 Very colorful.
01:24 Very colorful.
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01:58 We wanted a--
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02:01 Yes.
02:02 Now, very colorful, very sweet.
02:04 [NON-ENGLISH SPEECH]
02:06 Yes.
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02:13 But we wanted something different,
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02:19 Something lively.
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02:35 We also have our farm, which we also get fresh produce--
02:39 [NON-ENGLISH SPEECH]
02:39 --and supply.
02:40 Like, for example, [NON-ENGLISH SPEECH]
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02:46 A few weeks ago--
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02:48 A few days ago--
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03:04 Yes.
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03:34 So I went to law school for a while.
03:37 And then, [NON-ENGLISH SPEECH]
03:39 I had to stop.
03:39 And then, [NON-ENGLISH SPEECH]
03:41 into business.
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04:00 So for Nelandia, [NON-ENGLISH SPEECH]
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04:21 This is your--
04:22 This is our--
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04:47 to how to market their product.
04:50 That's where I appreciate the marketing.
04:53 I realized that it's a big deal in the business.
04:55 We started with a very humble shop.
04:58 There are a lot of things you have to consider,
05:00 like how to market it in the neighborhood,
05:03 how to market it in other areas.
05:05 It's also said that posting on social media is a big help in their business.
05:10 You know, I was curious about the hashtag #LasangLangit.
05:14 Why #LasangLangit?
05:17 That's what my mom calls it.
05:19 So when you eat it, you'll be happy?
05:21 Yes, it really tastes like heaven.
05:22 It's like you're going to another dimension.
05:26 But the best marketing strategy is still the word of mouth.
05:31 What they say about their products.
05:34 What do you feel when you hear the feedback from customers?
05:36 "Hey, their enzyme adder is delicious, their pirang cake."
05:39 What do you feel?
05:41 I'm so happy because my mom cooked this.
05:45 It makes my heart feel full when someone compliments your mom's cooking,
05:50 or your dad's.
05:51 So it means a lot to me.
05:53 Because these are the flavors I grew up with,
05:56 these are the recipes that made me happy when I was young.
05:58 Me, right?
05:59 You're a sweet tooth?
06:01 I'm a bit like my mom.
06:03 But I'm very picky with others.
06:04 Wow, you're really patronizing your own.
06:06 Yes.
06:07 They say that the Ube Madness Cake is the bestseller of their cakes.
06:10 It doesn't have preservatives,
06:12 it doesn't have food coloring,
06:14 it's completely made from scratch.
06:16 Actually, we market this as an ice cream cake.
06:20 Really?
06:21 Because inside, it has whipped cream filling,
06:23 and gooey fudge.
06:25 And it's tall.
06:28 It's tall?
06:29 Yes.
06:30 There.
06:31 Isabel sliced it so big.
06:34 I was just tasting it.
06:35 Let's taste it.
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06:43 Mmm.
06:45 Yes!
06:49 [LAUGHTER]
06:50 Yay!
06:51 It's delicious!
06:52 Mmm.
06:53 And your Ube is real, right?
06:55 It's real Ube, yes.
06:56 It's real Ube, it's not just food coloring?
06:59 Yes.
07:00 Mmm, it's delicious!
07:01 Isabel thought that she would have a successful career.
07:06 But Isabel was hooked on business.
07:09 And the part where you do business in love.
07:12 Definitely, I earn a lot.
07:14 [LAUGHTER]
07:15 Yes.
07:16 In business, you always want to have high sales, right?
07:18 Yes, definitely.
07:19 But of course, you also want to make your customers happy.
07:21 Yes, of course.
07:22 That's why quality control, that's why we started small.
07:25 So that we can control it.
07:27 My mom still bakes our pastries.
07:29 She's really in charge of everything.
07:31 She's really an overseer.
07:33 So, do you have a mantra that you follow
07:36 to manage what you're doing now?
07:40 The best teacher is experience.
07:42 Mmm.
07:43 Because I had an action problem.
07:45 Because my course is not business.
07:47 So, when I started, I said, "Oh my gosh, I don't know anything about being a businesswoman."
07:52 I never thought I would be a businesswoman.
07:55 I thought I would be a lawyer.
07:56 Yes.
07:57 So I said, "Oh my gosh, what am I going to do?"
07:58 Then my mom said, and my other friends who have a business,
08:01 they said, "Just go with it."
08:03 You can do it.
08:04 Because you will experience everything.
08:06 You will learn from everyone that you meet.
08:08 And it's a big thing, actually.
08:10 Even if you don't study about business,
08:14 and you have a lot of things you want to do at the same time,
08:17 as long as the business is determined and in your heart,
08:20 like Isabel,
08:21 success is in the bag.
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