Isolate and examine subsets of your data. You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics.

A segment is a subset of your Analytics data that can be used in Explorations for analysis. For example, a segment could be users from a particular country or city. Another segment could …

Segments and filters use data visualization to help you interpret a subset of data according to certain criteria. Filters enable you to show a restricted set of data. They apply to the current exp

A subset of users, sessions, or events. You can apply segments to explorations to focus on specific data sets. Related resources Segment builder

Use segments to bring out what’s most important to you in your Google Ads tables. With segments, you can split your data into rows, and isolate exactly what you want to see. Your …

Custom segments help you reach your ideal audience by entering relevant keywords, URLs, and apps. You can set up a custom segment in your Display, Gmail, Demand Gen, Performance …

Learn more about how to Use your data segments to advertise on YouTube. Customer Match: Upload segments of contact information that your customers have given you. When those …

Apply and create segments for analysis and marketing. You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics.

Imported segment in segments list. Edit segments You can edit any custom segment that you have created (either from scratch, by copying an existing segment, by importing, or by …

Segments list. In the list of segments, select the check box for each segment you want to apply (for example, Direct Traffic and Referral Traffic). Segments list with Referral Traffic segment …