5 Skills Every Salesperson Needs to Succeed
Sep 19, 2022 · A sales leader at an asset management firm reflected: “Our inside salespeople are doing a better job than our field salespeople. And they make one third as much.” In the …
How Sales Teams Can Use Gen AI to Discover What Clients Need
Feb 13, 2025 · In the face of decreasing access to buyers, sales organizations often increase the volume of their sales outreach, hoping that more times at bat will result in more hits. While this …
5 Gen AI Myths Holding Sales and Marketing Teams Back
Feb 21, 2025 · New and disruptive technologies often generate both excitement and anxiety, and generative artificial intelligence (gen AI) is no exception. In marketing and sales, the buzz …
What Salespeople Need from Leaders—at Each Stage of Their …
Apr 24, 2025 · Leading a high-performing sales team requires a personalized talent management approach. Salespeople’s needs evolve throughout their careers, and while sales managers …
Avoid These 3 Pitfalls When Giving a Sales Presentation
Jul 23, 2024 · A study examined the habits of almost 5,000 sales professionals whose livelihoods depend on their ability to build and deliver persuasive presentations. The findings revealed 12 …
Lessons from the Bud Light Boycott, One Year Later
Mar 20, 2024 · Why did the Bud Light boycott affect the beer brand’s sales when many other boycotts have only marginal or short-term impact? An analysis of sales data confirms that Bud …
Sales - HBR
5 days ago · Sales and marketing Digital Article Saloni Firasta-Vastani The value you assign sets expectations, shapes behavior, and, once established, is difficult to reverse.
HBR's 10 Must Reads for Sales and Marketing Collection (5 Books)
It's time to establish, sustain, and extend your next groundbreaking sales and marketing initiative. HBR's 10 Must Reads for Sales and Marketing Collection will lead you there. HBR's 10 Must …
The Top 40 Essential Business Books to Read - HBR Store
40 OF THE BEST BUSINESS BOOKS TO READ HBR Press publishes the best business books that set the agenda for organizations and leaders around the world. Here you will find some of …
Research: Smaller, More Precise Discounts Could Increase Your Sales
Jun 7, 2024 · Retailers might think that bigger discounts attract more customers. But new research suggests that’s not always true. Sometimes, a smaller discount that looks more …