Aug 14, 2024 · You can avoid the downsides of dynamic pricing with some basic guardrails, overrides, and communication tactics.

May 28, 2025 · Pricing expert Rafi Mohammed warns against hasty changes to keep customers.

Jun 30, 2025 · Find new ideas and classic advice for global leaders from the world's best business and management experts.

Companies often crimp profits by using discounts to attract price-sensitive customers and by failing to give high-end customers reasons to spend more. A multitiered offering can use a …

May 1, 2023 · Key topics include: pricing strategy, dynamic pricing, market research, supply and demand, innovation, media, entertainment, professional sports, and the travel and tourism …

In today’s fast-paced world of digital retailing, the ability to revise prices swiftly and on a large scale has emerged as a decisive differentiator for companies. Many retailers now track ...

If you find yourself facing a price war, you’ll need to understand how it started in order to respond effectively. Often the best counterattack does not involve a retaliatory price cut.

With inflation high, a global recession possible, and consumers spending carefully, many companies are concerned about preserving profit margins. In this article, pricing consultant …

Over the past decade “freemium”—a combination of “free” and “premium”—has become the dominant business model among internet start-ups and smartphone app developers. Users …

Apr 23, 2025 · Setting a pricing strategy is never easy, but amidst unpredictable tariffs, global realignments, and recession fears, it’s an even greater high-stakes balancing act.