Pricing strategy - HBR - Harvard Business Review
Jun 5, 2025 · What today’s businesses can learn about pricing strategies and consumer trust. Save; Share; November 30, 2022; Tariffs and Trade 2025: Articles and Strategy Questions for …
Rethink Your Pricing Strategies Amid Economic Uncertainty
May 28, 2025 · First, pricing has very little to do with your costs. You know, your costs have increased, but your price has gone up. Second, price is all about your customer’s next best …
The Good-Better-Best Approach to Pricing - Harvard Business …
The author, a consultant who has helped many organizations adopt G-B-B pricing, presents a step-by-step guide to devising, testing, and launching the strategy. Key steps include …
How to Build a Better Pricing Strategy - Harvard Business Review
May 01, 2023. With rapidly changing markets and emerging technologies, setting the right price is harder than ever. But pricing strategy consultant Rafi Mohammed tells HBR IdeaCast host …
A Step-by-Step Guide to Real-Time Pricing - Harvard Business …
Read more on Pricing strategy or related topics AI and machine learning, Algorithms, Strategy, Experimentation, Consumer behavior and Retail and consumer goods Partner Center Start my …
A Quick Guide to Value-Based Pricing - Harvard Business Review
Aug 9, 2016 · In my 15-plus years of working with companies & teaching courses on pricing strategies to MBA students, I have found value-based pricing (also known as “value pricing”) …
Expand Your Pricing Paradigm - Harvard Business Review
With inflation high, a global recession possible, and consumers spending carefully, many companies are concerned about preserving profit margins. In this article, pricing consultant …
How to Fight a Price War - Harvard Business Review
Mark E. Bergen is the James D. Watkins Chair in Marketing at the University of Minnesota Carlson School of Management. He has spent over 30 years in the professoriate teaching …
Talking to Your Customers About Prices - Harvard Business Review
Mar 31, 2022 · Companies often have difficulty talking with customers about prices, because price is often an obstacle to a sale. That leads some companies to use pricing tricks that conceal …
A Short Guide to Pricing Your Services as a Consultant or Coach
Aug 23, 2019 · The coaches and consultants that succeed are those who you get pricing right. There are five key pricing strategies you can use: hourly billing, retainer agreements, …