Definition of Marketing Research Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define opportunities …

The Essential Community for Marketers The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field.

Course Overview Marketing is vital to the success of an organization in today’s competitive world. This course introduces marketing, the marketing mix (the Four Ps), the strategic importance of marketing, …

Jan 9, 2026 · The AMA created the 2026 Future Trends in Marketing report guided by the belief that marketers are not just responders to change, but active innovators

Nov 21, 2024 · Marketing is a crucial driver of business growth. It goes beyond mere transactions; it’s about building meaningful connections with your audience and standing out in a competitive …

The AMA membership is an investment to any Digital Marketing Company. - Lorelei Garnes, MSc, Digital Market Specialist The Essential Community for All Marketers Marketing and Sales …

Marketing Strategy What is a marketing strategy? A marketing strategy refers to an organization or person’s plan of action created to sell or advertise a product or service. It is fundamental to the …

Articles Our collection of industry articles offers a wealth of knowledge on the dynamic and ever-evolving field of marketing. Whether you’re a seasoned marketing professional or just starting out, our curated …

Jan 31, 2025 · Discover how to align sales and marketing for higher conversions, better leads, and business growth. Learn proven strategies to drive revenue and customer loyalty.

The American Marketing Association is the home of impactful learning for marketers on the move. Our data-backed approach to building the training and