Little Mikey is a fictional boy played by John Gilchrist (born February 2, 1968) in an American television commercial promoting Quaker Oats ' breakfast cereal Life.

Aug 30, 2019 · Little Mikey is a fictional boy played by John Gilchrist in a television commercial promoting Quaker Oats’ breakfast cereal Life. John Gilchrist played the role of Mikey the Life …

This is a commercial with Mikey eating Life cereal. This commercial has won many awards and was very popular in the 1970's.

Jan 9, 2024 · The cereal-loving Mikey was played by a three-year-old John Gilchrist alongside his real-life brothers Michael and Tommy.

May 23, 2024 · The Life cereal commercial featuring Mikey first aired in 1972, created by the Doyle Dane Bernbach advertising agency. The premise was simple yet effective: three …

Oct 27, 2025 · In this definitive guide, we’ll explore the history of the “Hey Mikey!” slogan, uncover the truth about the actor who played him, and look at the other advertising campaigns Life …

Sep 12, 2024 · In the new commercial premiering today, Life reintroduces Mikey, played by Hudson Uebelhardt. It showcases a relatable, albeit chaotic, morning scene, aiming to connect …

Mar 18, 2025 · Explore how Life Cereal's "Hey Mikey" ad became a cultural icon, using authenticity and simplicity to captivate audiences for over a decade.

In 1972, a Life Cereal commercial first aired starring a finicky young eater named Mikey. Featuring the lines "I'm not gonna try it - you try it. Let's get Mikey... he hates everything," the ads ran for …

Sep 16, 2024 · Life Cereal is bringing back an iconic commercial figure in its latest campaign. Made by PepsiCo's internal agency D3, the new initiative features the kid Mikey enjoying a …