Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. Measuring a website. To measure a website, you first have to create a Google Analytics account. Then you need to add a small piece of JavaScript measurement code to each page on your site.

Discover how to set up Google Analytics for your website or app by creating a Google Analytics 4 property, adding a data stream, and adding your Google Analytics code. Note : The previous link opens to the last Analytics property you accessed.

Official Google Analytics Help Center where you can find tips and tutorials on using Google Analytics and other answers to frequently asked questions.

Analytics Academy on Skillshop is a collection of free e-learning courses designed by Analytics experts to help users get the most out of Google Analytics. Google Analytics currently offers 4 training courses and a certification. Completing these courses will help you: Setup a Google Analytics property for a website or an app

Jul 1, 2023 · Option 1: Set up Analytics data collection for the first time. Do this if you’re new to Analytics and ready to collect data for your website and/or app. Option 2: Add Google Analytics 4 to a website builder platform or CMS (content management system)

Google Analytics collects first-party cookies, data related to the device/browser, IP address (when collecting data, Google Analytics 4 does not log or store IP addresses), and on-site/app activities to measure and report statistics about user interactions on the websites and/or apps that use Google Analytics.

Events and key events Import data from external systems Integrations Measure ecommerce Measure lead generation [GA4] First-party data Report and explore Reports Explorations Dimensions and metrics Analytics Intelligence The Analytics app How data is stored and displayed Regular expressions [Legacy]

If you are not an Analytics 360 user, you can instead either export the data from your Analytics property to BigQuery for unsampled results, or narrow the date range to lessen the amount of queried results. If you would like to upgrade your property to Analytics 360, reach out to a sales representative for more information. When you upgrade a ...

Dec 12, 2024 · Universal Analytics 360 properties with a current 360 order (Google Analytics 4 or Universal Analytics) received a one-time processing extension ending on July 1, 2024. Starting on July 1, 2024, you will lose access to Universal Analytics data in the interface and in the API and via any product integrations like Google Ads, Search Ads 360.

Google Analytics collects data from your websites and apps to create reports that provide insights into your business. You can use reports to monitor traffic, investigate data, and understand your users and their activity. Once Analytics starts to receive data, the data appears in the Realtime report and then in your other reports shortly after.