Branding - American Marketing Association
Brand marketing is the approach used by companies to promote and establish a brand in a market by creating a unique identity, values, and perceptions that differentiate it from …
What Is Branding? Complete Guide for Marketers in 2025
Apr 23, 2025 · Your brand identity is what we typically think of as branding. It includes all the visual elements that make your business easily recognizable, like your logo, color palette, and …
The Four Steps of Effective Brand Research - American Marketing …
Nov 1, 2023 · Qualitative interviews that capture common experiences, perceptions and sentiments about your brand are the first step towards a well-founded brand strategy. But to …
How Your Brand Strategy Drives Business Growth
Apr 26, 2022 · A strong brand is designed to get people to buy more, pay more, make quicker purchasing decisions and stick with the company until they become brand advocates. …
How social listening is the key to cultural relevance to your brand.
Feb 24, 2025 · How can it help my brand be culturally relevant? Social listening has many uses for different teams, but it excels in four ways for marketers who are looking for cultural …
Brand Strategy 101 - American Marketing Association
Skills You’ll Gain Brand Guidelines Brand Management Storytelling Brand Design What You’ll Learn Are you an AMA Professional Certified Marketer®️? This training is worth 1 Continuing …
The Marketer's Guide to Modernizing a Legacy Brand
Apr 11, 2022 · Maintaining brand relevance goes beyond understanding how your product fits into your customers’ lives. It requires a considered approach to analyzing and understanding what …
Creating a Culture of Brand Love - American Marketing Association
Feb 13, 2020 · Brand love is a marketing strategy that looks to adopt brand-loyal customers and turn them into advocates or influencers for your brand. In an effort to achieve this culture, …
The Power of a Brand Name: Why It Matters - American Marketing …
Jan 31, 2022 · The Name Outlasts Other Brand Assets Ad campaigns, websites and even logos change over time. But barring a major problem—legal trouble, for example—a brand name …
The Best Advertisements of All Time: Top 19 Iconic Campaigns …
Dec 11, 2024 · The feat showcased Red Bull’s association with extreme sports and cemented its reputation as a brand that pushes boundaries. Takeaways for marketers: Think big: Ambitious, …