HTML email is a type of email message that uses HTML (Hypertext Markup Language) to create visually appealing and engaging content. Unlike plain text emails, HTML emails can include graphics, images, multimedia content, and links.

Jun 4, 2019 · HTML emails aren’t inherently better than plain text emails, and in different situations, both types can be part of a successful email marketing program. In this article, we’ll cover how you can get started creating HTML emails, regardless of your experience level and comfort with coding, and share some free templates you can use. Let’s dive in.

HTML stands for Hypertext Markup Language. It’s a way that web pages and email templates are coded to add elements like colour, style, structure, and images. HTML tells an HTML reader, such as an email client or a web browser, how to render certain information. For example, here’s a way you could use HTML to create structure in a block of text:

With HTML email design, you have the creative freedom to help get your message across more effectively. You can design an email that looks much like a page on your website, using the same graphics and colors and design schemes.

Feb 28, 2025 · HTML emails are emails formatted using Hypertext Markup Language (HTML) to include rich content beyond simple text. They allow for the incorporation of various elements such as images, colors, fonts, and layout designs, providing a more visually engaging and interactive experience for the recipient.

Jan 8, 2025 · Creating an HTML email is a multi-step process that involves structure, styling, and advanced techniques. To develop an email with HTML, start by creating an HTML document and setting up the basic structure. You can then style your email using inline CSS to ensure compatibility across different email clients.

Jul 10, 2024 · What is an HTML email? HTML email is a type of email that uses HyperText Markup Language (HTML) to create visually engaging messages with rich content, such as images, links, and formatted text. This email type is essential, as it enables the creation of visually appealing messages.

Jan 8, 2014 · Email scripting is just what it sounds like: It’s using a scripting language within outbound emails in order to provide dynamic content to recipients. In its simplest usage, email scripting can populate emails with current date or pricing information.

Apr 12, 2021 · Making an HTML email work across email clients ain’t an easy task. Fortunately, there are plenty of reliable tools, templates and frameworks to make it easier to get your work done. For example, Maizzle is a framework that helps you quickly build HTML emails with Tailwind CSS and advanced, email-specific post-processing.

Before you start designing, coding, and sending HTML email, you should familiarize yourself with how it works, including what tools you’ll need to make it work well. Here’s some background information that every email designer and marketer should know.