Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. Measuring a website. To measure a website, you first have to create a Google Analytics account. Then you need to add a small piece of JavaScript measurement code to each page on your site.

Analytics Academy on Skillshop is a collection of free e-learning courses designed by Analytics experts to help users get the most out of Google Analytics. Google Analytics currently offers 4 training courses and a certification. Completing these courses will help you: Setup a Google Analytics property for a website or an app

Discover how to set up Google Analytics for your website or app by creating a Google Analytics 4 property, adding a data stream, and adding your Google Analytics code. Note : The previous link opens to the last Analytics property you accessed.

Official Google Analytics Help Center where you can find tips and tutorials on using Google Analytics and other answers to frequently asked questions.

Jul 1, 2024 · Universal Analytics 360 properties with a current 360 order (Google Analytics 4 or Universal Analytics) received a one-time processing extension ending on July 1, 2024. Starting on July 1, 2024, you will lose access to Universal Analytics data in the interface and in the API and via any product integrations like Google Ads, Search Ads 360.

Google Analytics collects first-party cookies, data related to the device/browser, IP address (when collecting data, Google Analytics 4 does not log or store IP addresses), and on-site/app activities to measure and report statistics about user interactions on the websites and/or apps that use Google Analytics.

To be eligible for benchmarking data in Google Analytics, your property must have the Modeling contributions & business insights setting enabled in Admin > Account Settings. Access benchmarking metrics. To access benchmarking data: In the overview card on the Home page, select the metric you want to change. Expand the Benchmarking category.

Google Analytics collects data from your websites and apps to create reports that provide insights into your business. You can use reports to monitor traffic, investigate data, and understand your users and their activity. Once Analytics starts to receive data, the data appears in the Realtime report and then in your other reports shortly after.

If you are not an Analytics 360 user, you can instead either export the data from your Analytics property to BigQuery for unsampled results, or narrow the date range to lessen the amount of queried results. If you would like to upgrade your property to Analytics 360, reach out to a sales representative for more information. When you upgrade a ...

The Google Analytics demo account is a fully functional Google Analytics account that any Google user can access. It contains 2 Google Analytics 4 properties. The demo account is a great way to look at real business data and experiment with Google Analytics features. In this article: