Samsung Ads, the advertising division of Samsung Electronics, has announced the programmatic expansion of its interactive ad format Samsung GameBreaks. Advertisers can now activate GameBreaks ...
From the Radio World “Who’s Buying What” page: 88.3 WBGO(FM), licensed to Newark, N.J., is the only full-time jazz station in the New York City tri-state area. This fall, it partnered with SoundStack ...
Programmatic ads have entered the chat … bots. On Tuesday, PubMatic announced a partnership with Kontext, a platform that uses LLMs to generate relevant ads within AI chatbots. The integration is ...
Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads. Under the deal, users of the Amazon DSP (demand side platform) ...
A holiday promotional image from the Amazon Ads website. iHeartMedia and Amazon Ads have expanded their existing partnership to include programmatic audio. Advertisers using Amazon DSP will have ...
AdCP’s creation is a testament to the fundamental changes AI is driving across all sectors of the advertising industry. While many investments in AI have been in data analysis and campaign ...
Another industry research report is raising the alarm about invalid traffic (IVT), exposing glaring vulnerabilities in the programmatic CTV supply chain. A report released Wednesday by curation ...
Euronews, a global media leader delivering independent news across TV and digital platforms, achieved significant year-over-year growth in programmatic advertising revenue in July 2025, following the ...
Amazon Ads and SiriusXM Media have “forged a strategic programmatic audio advertising integration” designed to provide marketers using Amazon DSP the ability to access the subscription-based satellite ...
SiriusXM is leveraging Amazon Ads to facilitate programmatic access to the satellite broadcaster’s digital audio inventory, enabling advertisers to pair Amazon’s first-party shopping, browsing, and ...
Imagine capturing a shopper’s attention not only during the action, but also during the intermission. That’s the quiet power of pause ads, an emerging frontier in Connected TV (CTV) advertising that ...
All countries are feeling the ex­pan­sion­ist incursions of larger streaming services and YouTube into the traditional broadcaster market share. Digital ad spend across Europe exceeded €118.9 billion ...