With more competition than ever, today’s consumer seeks convenience, utility, and value from the brands they frequent. And in a shifting economy, a loyalty program can often make the difference for a ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. With summer travel in full swing, frequent flyer loyalty ...

Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives. Paid or premium programs encourage ...

It's no secret that loyalty programs have become increasingly popular. According to a survey by Lending Tree, about 80% of American consumers are members of at least one loyalty program. A loyalty ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

As businesses continue to foster stronger connections with their customers, 2025 will see key changes in how loyalty programs ...

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

Retail stores, coffee houses and frozen yogurt shops, just to name a few, are literally scrambling over each other to figure out the best way to differentiate themselves from their competitors. As a ...

A report by Arrivia found that only 42% of people used their awards to lower the cost of a trip. Customers pay for these "free" perks with fees and inflated travel prices. Travel companies removed ...

Loyalty programs and co-branded credit cards are two of the quickest ways to earn points and miles. Many or all of the products on this page are from partners who compensate us when you click to or ...

1:36 Consumers planning to spend less overall this holiday shopping season: PwC Canada With the holiday shopping season underway, many Canadian consumers are looking to check boxes on their gift list ...