Programmatic ads have entered the chat … bots. On Tuesday, PubMatic announced a partnership with Kontext, a platform that uses LLMs to generate relevant ads within AI chatbots. The integration is ...

From the Radio World “Who’s Buying What” page: 88.3 WBGO(FM), licensed to Newark, N.J., is the only full-time jazz station in the New York City tri-state area. This fall, it partnered with SoundStack ...

Samsung Ads, the advertising division of Samsung Electronics, has announced the programmatic expansion of its interactive ad format Samsung GameBreaks. Advertisers can now activate GameBreaks ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...

In the first of three AI-specific predictions pieces, we asked an expert panel to gaze into the future of agentic AI, and how it will shape programmatic buying in 2026…. As artificial intelligence ...

NEW YORK—In a move that will make it easier to use emerging CTV ad formats, IAB Tech Lab has released its new CTV Ad Portfolio along with a major update to the Guide to Programmatic CTV. It introduces ...