With ‘Anytime is Pepsi Time,’ Pepsi’s senior brand director unpacks the brand’s global playbook, cultural agility, and the ...

Introducing You Can’t Hide Great Taste - an always-on brand platform that captures the pure, unfiltered expressions of joy ...

With major acquisitions, new entrants, viral social media moments and newness on the horizon, these alternative versions are ...

This news follows several recent viral moments for Poppi, including its Super Bowl commercial, merchandise collaboration with ...

Crafted by the VML Delhi team and directed by Kishore Iyyar, the film will be amplified across the IPL, television, and ...

There was a chip on CM Punk's shoulder the size of the mammoth Statue Of Liberty set piece WWE erected at WrestleMania 29. He ...

The design made the previously arduous task of tracking multiple time zones a cinch. It didn’t require any complicated ...

Because Pepsi is for every moment that matters.” Coca-Cola’s "Half Time" campaign, rolled out last month across TV and digital platforms, tied the brand to high-energy sports moments.

Because Pepsi is for every moment that matters.” With its core message of Yeh Dil Maange More, the campaign encourages consumers to embrace unplanned moments and enjoy the refreshing taste of ...

Pepsi reignites the Cola Wars with a nostalgic ad taking a jab at Coca-Cola, while Reliance’s revived Campa Cola disrupts the ...

Pepsi’s campaign, conceptualised by Havas ... data to enable sales and marketing engine while capturing cultural moments via partnerships,” observes Nayar. Rival brands could take a leaf ...