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Learn a customer-centric, value-based approach to pricing decisions that integrates behavioral economics and analytical ...

Abstract: Base on innovation resistance theory, this research builds the model of factors affecting consumers' resistance in using online travel in Thailand. Through the questionnaires and the SEM ...

Consumer sentiment around the U.S. dipped in October, sinking to a five-month low as Americans fret over a stalling job market and stubbornly high inflation, new private economic data shows. The ...